Marketing Assistant
2 days ago
中文招聘信息
职位名称: 市场助理(海外平台对华推广方向)
职位描述:
我们正在寻找一位熟悉海外社交媒体生态、并致力于将优质内容传递给中国用户的市场助理。本职位核心在于利用YouTube, Instagram, 推特,脸书,TikTok等海外平台,针对中国大陆用户进行品牌推广、内容引流和社群互动。如果您既了解海外平台玩法,又深谙中国用户心理,我们期待您的加入。
主要职责:
· 海外平台对华运营: 独立运营公司在YouTube, Instagram, Twitter, Facebook, TikTok等海外平台的中文内容账号,负责从策划、撰写、制作到发布的全流程。
· 内容战略与引流: 创作高质量的中文内容(包括视频、图文),旨在吸引中国大陆用户关注,并通过合规方式引导至私域或核心平台,提升品牌影响力。
· 直播策划与执行: 在海外平台策划并执行面向中国用户的中文直播活动,负责全流程管理与后续互动。
· 市场趋势洞察: 敏锐捕捉海外平台的热点趋势及中国用户的兴趣变化,及时调整内容策略,确保其新鲜感和吸引力。
· 数据分析与优化: 监控并分析账号运营数据(如播放、互动、增长等),定期输出报告,并基于数据优化运营策略。
· 商务接待支持: 协助完成与合作伙伴及客户的商务接待工作。
任职要求:
· 本科及以上学历,市场营销、新媒体、国际传播等相关专业优先。
· 对YouTube, Instagram, Twitter, Facebook, TikTok等海外主流社交平台有深入了解,并对其在中国用户中的传播模式有浓厚兴趣。
· 必须具备优秀的中文读写能力和文案功底,能撰写符合中国用户审美的标题、描述和视频脚本。
· 具备基本的数据分析能力和学习能力,对网络热点敏感。
· 有责任心,团队合作精神佳,能适应快节奏的工作。
· 有个人或项目运营经验者优先。
我们提供:
· 具有竞争力的薪酬与福利。
· 在跨境数字营销领域深耕的宝贵机会。
· 充满活力与创新意识的团队氛围。
English Version
Job Title: Marketing Assistant (Global Platforms, China-Facing)
Job Description:
We are seeking a Marketing Assistant who is proficient in global social media ecosystems and dedicated to delivering high-quality content to users in Mainland China. The core of this role is to utilize overseas platforms like YouTube, Instagram, Twitter, Facebook, and TikTok for brand promotion, content distribution, and community engagement targeting the Chinese mainland audience. If you understand both the dynamics of global platforms and the preferences of Chinese users, we look forward to your application.
Key Responsibilities:
· China-Facing Operations on Global Platforms: Manage the company's Chinese-language content accounts on global platforms (e.g., YouTube, Instagram, Twitter, Facebook, TikTok), overseeing the entire process from planning and writing to production and publishing.
· Content Strategy & Engagement: Create high-quality Chinese content (including videos, images, and text) designed to attract users from Mainland China. Guide traffic through compliant methods to private channels or core platforms to enhance brand influence.
· Live Streaming Planning & Execution: Plan and execute Chinese-language live streams targeting Chinese users on global platforms, managing the entire process and post-event engagement.
· Market Trend Insight: Keenly identify trending topics on global platforms and shifts in Chinese user interests, promptly adjusting content strategy to maintain relevance and appeal.
· Data Analysis & Optimization: Monitor and analyze account performance data (e.g., views, engagement, growth), produce regular reports, and optimize operational strategies based on data insights.
· Business Reception Support: Assist in business reception tasks for partners and clients.
Qualifications:
· Bachelor degree or above, preferably in Marketing, New Media, International Communication, or a related field.
· In-depth understanding of major global social platforms (YouTube, Instagram, Twitter, Facebook, TikTok) and a strong interest in their dissemination patterns among Chinese users.
· Must possess excellent Chinese written and verbal communication skills, with the ability to create captions, descriptions, and video scripts that appeal to the Chinese user aesthetic.
· Basic data analysis skills, fast learning ability, and sensitivity to online trends.
· Responsible, strong team player, and able to thrive in a fast-paced environment.
· Prior experience in managing personal or project accounts is preferred.
We Offer:
· Competitive salary and benefits package.
· Valuable opportunity to specialize in cross-border digital marketing.
· A dynamic and innovative team atmosphere.
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