Email Marketing Specialist
6 days ago
Role: CRM Lead
Location: KL Malaysia
Experience: 3-5 years
Summary:
Ideal Candidate Profile
- 3+ years of CRM experience in eCommerce or digital-first consumer brands.
- Strong grasp of direct marketing principles and customer lifecycle management.
- Hands-on experience with email marketing platforms and automation tools.
- Analytical mindset with experience in customer data analysis and reporting.
- Excellent communication and stakeholder management skills.
What You'll Do:
Lead customer strategy, lifecycle programs, and promotional campaigns
Own and optimize the email channel as a key driver of customer engagement
Manage communication calendars and customer contact strategies
Drive direct marketing best practices across multiple touchpoints
Analyze customer data to uncover insights and improve performance
Collaborate with cross-functional teams to deliver personalized experiences
Report on campaign performance and customer KPIs
Support marketing automation (Salesforce Marketing Cloud experience preferred)
What We're Looking For:
Proven CRM expertise in eCommerce or digital-first consumer brands
Hands-on experience with email marketing, campaign management, and automation
Strong understanding of customer databases, segmentation, and analytics (SQL is a plus)
Ability to manage stakeholders across regions and functions
Strategic thinker with a data-driven mindset and attention to detail
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