Product Marketing Executive

2 days ago

Seremban, Negeri Sembilan, Malaysia Alpro Pharmacy Sdn Bhd Full time

Job Description

  • Diploma or Degree in Marketing, Mass Communication, Dietetics, Nutrition, Pharmacy, or a related field.
  • 1–3 years of hands-on experience in product or campaign marketing, ideally within FMCG, healthcare, or retail pharmacy sectors.
  • Strong written communication skills in Bahasa Malaysia and English; proficiency in Mandarin is an added advantage.
  • Basic understanding of marketing performance tracking, sales data interpretation (e.g. Excel, Xilnex), and campaign reporting.
  • Familiarity with POSM, bundling campaigns, and MOH/KKM advertising regulations for healthcare products.
  • Strong written communication (BM, English; Mandarin is a bonus) Detail-oriented with ability to manage multiple projects Able to think from customer and outlet-level perspective Familiar with pharmacy/retail dynamics (PWP, member pricing, A&P flow) Fast learner with initiative — able to problem-solve and work independently.
  • Proactive & Resourceful 2.  Agile & Fast-Paced Executioner: 3. Customer-Oriented & Market-Savvy: 4.  Eye for Aesthetics & Clarity:
  • Proficiency in Mandarin (spoken & written) is preferred, alongside Bahasa Malaysia and English.. Fresh grad encourage to apply

Details of job roles

  1. Sales Strategy and Execution:

  2. Develop and implement effective sales strategies to drive revenue growth and achieve sales targets for health products.

  3. Identify target markets, customer segments, and key decision-makers to maximize sales opportunities.

  4. Monitor sales performance, track key metrics, and provide regular reports to management on sales activities and results.

  5. Marketing Campaigns and Promotions:

  6. Develop and execute integrated marketing campaigns to create awareness, generate leads, and drive product demand.

  7. Collaborate with the creative builder team to create marketing materials like brochures, presentations, and online content.

  8. Utilize digital marketing channels, social media, and email marketing to reach target audiences effectively.

  9. Analyze market trends, competitor activities, and customer feedback to refine marketing strategies and messaging.

  10. Product Positioning and Branding:

  11. Conduct market research and competitive analysis to identify unique selling propositions and positioning for health products.

  12. Develop a deep understanding of customer needs, preferences, and pain points to tailor marketing messages and product positioning.

  13. Collaborate with cross-functional teams, including product development and regulatory, to ensure product compliance and market readiness.

  14. Relationship Management and Collaboration:

  15. Collaborate closely with internal teams, including sales and geo marketing team, special project team, frontliner alproeans and customer support, to ensure seamless execution of sales and marketing strategies.

  16. Provide training and support to the sales team to enhance their product knowledge and selling skills.

  17. Cultivate strong relationships with healthcare professionals, opinion leaders, and key industry influencers to drive product endorsements and referrals.

Qualifications:

· Bachelor's degree in Nutrition or a related field, with a strong understanding of nutritional principles and supplements.

· Proven experience in marketing or a related role, preferably in the health or wellness industry.

· Exceptional interpersonal skills, with the ability to communicate complex nutritional information clearly and effectively.

Benefits:

  • Staff Price and Family Card

  • Increment and Bonus

  • Training and Career Development

职位类型:全职

薪资: RM2,500.00至RM4,500.00(每月 )

Work Location: 现场办公

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