Brand Offline Expansion Lead

1 week ago

Cheras Kuala Lumpur, Malaysia Smells Good Holdings Sdn Bhd Full time 60,000 - 120,000 per year

About Us: Smells Good Holdings Sdn Bhd is a local personal care company, home to Bath Garden, known for premium affordable scented body care products (available on TikTok, Mr DIY, and Watson), and Love Maya, offering island-inspired scented body care.

Bath Garden:

Love Maya: /

We're looking for a Brand Offline Expansion Lead who can run our stores like their own business — balancing operations, people, and numbers. You'll take charge of retail P&L, expansion, inspire teams, optimise sales, and bring our brand to life in every offline activation.

Responsibilities:

  • Retail

  • Lead offline expansion proposals, new store scouting, feasibility assessment, and cost projection.

  • Work with the Commercial Strategy Lead to plan retail mechanics, activations, stock forecasts, and compensation schemes.
  • Plan, monitor, and replenish retail stocks; coordinate with Logistics to ensure timely delivery.
  • Collaborate with Marketing on VM arrangements and ensure smooth setup and dismantle for new launches or retail refresh.
  • Act as the main PIC with mall management for approvals, deliverables, events, and operational issues.
  • Manage manpower planning, onboarding, training, and overall team morale (HR handles full-time recruitment, Offline Ops involved in interview and approval).
  • Ensure all retail staff receive accurate campaign info, mechanics, and updates on time.

  • Ensure smooth operation (scent devices, testers, tools, and store assets are functioning and well-maintained)

  • Additional POS (Watsons, DIY, Pop-up)

  • Plan and manage in-store promoter placement at distribution points to strengthen brand visibility, enhance customer engagement, and uplift sales performance.

  • Oversee sales operations for pop-ups and partner events, including hiring and training part-timers, coordinating with logistics for stock replenishment, and ensuring smooth on-ground sales execution.
  • Work closely with Key Account, Marketing, and Logistics teams to ensure POSM, VM, stock levels, and promo mechanics are executed accurately across all partner outlets and pop-up locations.
Required Skills:
  • Hands-on retail leader with strong commercial acumen and common sense in numbers.
  • Proven track record in managing P&L and driving store sales.
  • Sharp eye for operations, visual merchandising, and customer experience.
  • Strong people leader who can hire, train, and inspire a high-performing team.
  • Familiar with retail compliance and Malaysian retail practices.
  • Organized and dependable — you keep schedules, SOPs, and reports in order without skipping a beat.
  • Fluent in English and 中文 — able to guide frontline staff and communicate with HQ and partners.
  • Willing to be based in HQ, and able to travel to different store locations when needed.

Top Reasons to work with Smells Good:

  • Hybrid Work: Enjoy the flexibility of working from home 2 days a week
  • Flexible Hours: No strict 9 to 6, just deliver amazing results
  • Quarterly Performance Bonuses: Get rewarded for your hard work
  • Health & Wellness Benefits: Access Classpass, therapy sessions, and more to keep you fit and happy
  • Look Good, Feel Good: Fashion, hairstyling, and grooming perks to keep you looking fresh
  • Tech Perks: Apple Macbook
  • Monthly Freebies: Receive FREE company products every month to enjoy and share with friends/family
  • Continuous Learning: Benefit from educational support to enhance your skills and grow your career
  • Home Sweet Home: Receive RM10,000 when you purchase your first house

Join a vibrant, dynamic team that values creativity, flexibility, and personal growth. Be part of a company where your contributions make a real impact

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