Senior Marketing Executive

11 hours ago


Petaling Jaya, Selangor, Malaysia Beacon TCM Full time

Original

Job Responsibilities

  • Conceptualize, plan and execute campaigns and promotions with the objective to gain new customers and increase hospital revenue.
  • Ensure campaign implementation follow hospital guidelines.
  • Brief and oversee the work of internal and external parties, such as doctors, medical enquiry department, graphic department and other relevant stakeholder.
  • Ensure that the organisation's brand and identity is adhered to in campaigns and in all communication channels.
  • Monitor, measure and optimize campaigns performances.
  • Deliver regular reports of campaign results such as lead generation, ROI and key learnings.
  • Keep abreast of current trends in healthcare marketing.
  • Ad hoc duties as assigned.

Senior Executive – Campaigns & Promotions (Oncology-focused)

Job Responsibilities

§ Conceptualize, research, plan and execute hospital-wide campaigns (oncology-focused) and promotions with the objective of gaining new customers and increasing hospital revenue.

§ Lead in directing marketing resources and communications within internal units to ensure campaign messaging is effectively carried out.

§ Lead engagement with internal stakeholders to ensure campaign execution and process flows are accepted and comply with hospital guidelines.

§ Plan and manage oncology-related marketing events such as conferences, community outreach programs, and educational forums.

§ Brief and oversee the work of internal and external parties, including doctors, the medical enquiry department, the graphics team, and other relevant stakeholders.

§ Ensure the hospital's brand and identity are consistently applied across campaigns and communication channels.

§ Monitor, measure and optimize campaign performance.

§ Prepare and deliver regular reports on campaign results, including lead generation, ROI, and key learnings.

§ Keep updated on current trends in healthcare marketing.

§ Perform ad hoc duties as assigned.

Senior Executive – Campaigns & Promotions (Non-Oncology)

Job Responsibilities

§ Conceptualize, research, plan and execute hospital-wide campaigns (non-oncology services ie medical and surgical) and promotions with the objective of gaining new customers and increasing hospital revenue.

§ Lead in directing marketing resources and communications within internal units to ensure campaign messaging is effectively carried out.

§ Lead engagement with internal stakeholders to ensure campaign execution and process flows are accepted and comply with hospital guidelines.

§ Plan and manage hospital-related marketing events such as conferences, community outreach programs, health screenings, and educational forums.

§ Brief and oversee the work of internal and external parties, including doctors, the medical enquiry department, the graphics team, and other relevant stakeholders.

§ Ensure the hospital's brand and identity are consistently applied across campaigns and communication channels.

§ Monitor, measure and optimize campaign performance.

§ Prepare and deliver regular reports on campaign results, including lead generation, ROI, and key learnings.

§ Keep updated on current trends in healthcare marketing.

§ Perform ad hoc duties as assigned.

Job Type: Permanent

Pay: RM4, RM4,500.00 per month

Benefits:

  • Free parking
  • Maternity leave
  • Opportunities for promotion
  • Professional development

Work Location: In person



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