Partnerships & Business Development Associate

About The Nurts

At The Nurts, we believe in creating meaningful impact through playful learning. We offer card games, books, educational kits, tools, and experiences that nurture a love for lifelong learning and growth in individuals and communities. At work, we value open communication, functional ownership, and a genuine passion for nurturing the world around us.

About the Business

Starting from a single Kickstarted card game 2 years ago, we have since operated on a bootstrapped basis. Now in our 3rd year of operations, our offerings include physical products as well as events and services. We are transitioning from a lean setup to a structure with full-time resources, so many processes and systems are being developed.

We focus on building parenting and educational tools that matter—card games, books, workshops, and digital products like mobile games. As we expand into "Nurts as a Service," we're working with schools, corporates, and community partners to deliver branded experiences and learning solutions that align with our values.

We are now looking for a Partnerships & Business Development Associate to help us build and grow strategic relationships—across retailers, partners, and the B2B ecosystem.

Who We Are Looking For

We're looking for a
Partnerships & Business Development Associate
who is proactive, creative, and great at connecting the dots between purpose and opportunity. You'll work closely with the founding team to drive revenue growth through B2B sales, create pitch proposals, and unlock new collaborations that scale our impact.

This role is perfect for someone who thrives in a dynamic environment, enjoys storytelling through pitches, and has a growth mindset with a commercial lens.

Role & Responsibilities

• Identify and reach out to potential B2B partners including schools, retailers, and corporate brands.
• Develop tailored proposals and pitch decks that align with The Nurts' products, services, and mission.
• Support sales cycles end-to-end—from ideation and pitching to negotiation and onboarding.
• Collaborate with marketing and ops teams to design partner campaigns, events, or product bundles.
• Track and report sales metrics, leads, and business pipeline.
• Explore and test new monetisation strategies (e.g. licensing, services, bulk sales.)
• Represent The Nurts in external meetings and community/networking events.

Skills to Develop in this Role (plus points if you already have them)

• B2B and retail sales strategy
• Pitching and proposal writing
• Strategic account management
• Business storytelling and value-based selling
• Cross-functional collaboration
• Opportunity scoping and monetisation strategy

Soft Skills & Work Ethic

• Self-starter with strong initiative and follow-through
• Excellent communication and relationship-building skills
• Able to balance creativity with commercial thinking
• Confident, adaptable, and solution-focused
• Thrives in a fast-moving, collaborative environment
• Passion for education, family, and social impact

What You'll Get

• Real-world experience in building and growing a social-driven brand
• Exposure to retail, education, and corporate partnership strategy
• Opportunity to co-create strategic campaigns and products
• Ownership in driving commercial growth with autonomy
• A nurturing and entrepreneurial team culture with space to grow

Nature of the Engagement

• This is a full time role.
• Hybrid setup (3 days in office)
• Preferred starting period Jan 2026 as we ramp up operations under our new structure.
• This is an entry-level role fresh graduates are encouraged to apply.
• Applicable for Malaysian candidates.

If the above excites you, and you already have ideas about how you could add value to this project and our organisation - reach out to us and let's talk