Affiliate & Content Specialist

1 day ago

Klang, Selangor, Malaysia SKINMADE Full time 40,000 - 80,000 per year

Job Summary:

We are seeking an Affiliate & Content Specialist who is responsible for developing and driving the company's affiliate, influencer, and community growth strategies

This role oversees the full affiliate program lifecycle — from recruiting and onboarding partners to optimizing performance through data-driven insights. The role also includes building strategic partnerships, fostering a strong brand community, and coordinating affiliate-led campaigns to boost conversions and revenue.

Key Responsibilities:

Affiliate Program Management:

  • Develop and execute a strategic plan to recruit, onboard, and manage affiliates.
  • Build and nurture relationships with affiliates, influencers, and content creators to drive conversions.
  • Monitor and analyze affiliate performance, optimizing partnerships based on data insights.
  • Provide affiliates with marketing assets, promotional materials, and ongoing support to enhance performance.
  • Ensure compliance with brand guidelines and affiliate program terms.

Partnership Development:

  • Identify, negotiate, and establish partnerships with brands, influencers, and industry stakeholders.
  • Collaborate with key partners to develop co-branded campaigns, cross-promotions, and strategic collaborations.
  • Track partnership performance and leverage insights to improve ROI and engagement.
  • Develop customized partnership packages to attract high-value affiliates and collaborators.

Community Building

  • Build, grow, and nurture an engaged brand community across social platforms and owned channels
  • Initiate conversations, respond to inquiries, and foster meaningful interactions to strengthen brand–consumer relationships.
  • Organize online and offline community-driven activities (e.g., live sessions, forums, meetups) to increase loyalty and advocacy.
  • Identify, onboard, and empower brand advocates, superfans, and micro-communities to amplify organic reach.
  • Track community health metrics (growth, engagement, sentiment) and leverage insights to optimize initiatives.
  • Develop and execute retention strategies that encourage long-term participation and brand affinity.

Performance Tracking & Optimization

  • Analyze key performance metrics, including conversion rates, revenue generation, and partner engagement.
  • Utilize data-driven strategies to optimize affiliate marketing efforts and increase revenue.
  • Conduct competitor research to identify trends and opportunities for growth.
  • Implement A/B testing strategies to maximize affiliate and partner contributions.

Campaign Coordination & Reporting

  • Coordinate affiliate-driven campaigns, promotions, and product launches.
  • Prepare regular reports detailing campaign performance, insights, and areas for improvement.
  • Communicate findings and strategies to internal teams, ensuring alignment with business goals.

Cross-Functional Collaboration

  • Work closely with marketing, sales, and product teams to align affiliate and partnership initiatives with broader business objectives.
  • Develop engaging promotional strategies to support new product launches and seasonal campaigns.
  • Stay updated with industry trends and best practices to continuously enhance program effectiveness.

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