Performance Marketing Strategist

2 weeks ago

Johor Bahru, Johor, Malaysia OOm Pte Ltd Full time 120,000 - 240,000 per year

Team: Performance Marketing

Reports to: Performance Marketing Lead

Location: Remote (follow Singapore working hours)

Type: Full-time

Core Responsibility

This is a hands-on strategist role where you'll plan, build, and optimise campaigns end-to-end while owning funnel performance and test roadmaps. You'll manage campaign setup, tracking, daily monitoring, and optimisation — while also driving strategy through insights, ideas, and recommendations that fuel performance growth.

Key Responsibilities:

Strategy & Planning

  • Convert business goals into actionable paid media strategies across Google (Search, PMAX, YouTube, Display), Meta, TikTok Ads, and LinkedIn Ads
  • Create pre-launch campaign structures: keywords, audiences, placements, negatives, geo/device bid controls
  • Design scalable campaign architectures: naming conventions, budget splits, funnel stage mapping
  • Build structured test ladders (offers, hooks, creatives, audiences, bidding strategies)

Execution & Optimisation

  • Own campaign setup and builds across Google, Meta, TikTok, and LinkedIn
  • Implement tracking: GTM containers, GA4 events, UTM frameworks, and conversion validation
  • Optimise campaigns daily: pacing, bids, placements, search terms, creative fatigue
  • Run structured tests with documented hypotheses, results, and decisions
  • Suggest creative iterations: new hooks/angles, asset rotations, fatigue tracking

Measurement & Reporting

  • Validate tracking and funnel attribution weekly
  • Maintain internal dashboards (Sheets / Looker Studio)
  • Prepare weekly insight updates: wins, blockers, and next actions
  • Deliver monthly funnel performance reviews with optimisation and test outcomes

Collaboration

  • Propose campaign improvements, test angles, creative iterations, and growth experiments
  • Work with ARC and Design teams to align creatives and IVCs to funnel goals
  • Update playbooks and SOPs with new learnings

KPIs You Own:

  • Funnel Performance: CPL, CPA, CVR, ROAS
  • Channel Health: CTR, CPC, Impression Share, Frequency, creative fatigue cycles
  • Process: Campaign build accuracy, tracking hygiene, experiments shipped/month
  • Delivery: Timely reports and consistently actionable insights

Must-Have Skills:

  • 2–4 years of agency-side performance marketing experience (non-negotiable)
  • Hands-on expertise with Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads
  • Proficiency in GTM & GA4 event setup, UTM frameworks, and funnel attribution basics
  • Mastery of campaign structures: naming, negatives, placements, audiences, budgets
  • Strong written communication skills for insights and reporting
  • Advanced Excel/Google Sheets (pivots, lookups, queries)

Nice-to-Have:

  • Looker Studio dashboards, SQL/BigQuery basics, or workflow automation (n8n)
  • CRO knowledge: landing page testing, Hotjar/Clarity, WhatsApp lead flows
  • Regional market knowledge (SEA)

Tooling Stack:

  • Ads Platforms: Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads
  • Analytics & Tracking: GA4, GTM, Looker Studio
  • Productivity: Sheets, Slides, Docs
  • Research: Semrush/Ahrefs, Meta Ad Library
  • Collaboration: Slack, Notion, Jira/Asana
  • CRO Tools: Hotjar/Clarity, PageSpeed

Eligibility & Experience:

  • 2–4 years of hands-on, execution-heavy performance marketing experience in an agency
  • Proven track record in building and optimising campaigns across Google, Meta, TikTok, and LinkedIn Ads

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