Manager, Brand

Requisition Number: 36546

Job Location: Kuala Lumpur, MYS

Work Type: Hybrid Working

Employment Type: Permanent

Posting Start Date: 18/11/2025

Posting End Date: 31/12/2025

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Job Summary

• Determine and formulate Retail Marketing communication strategies for Malaysia, work closely with respective WRB business units to ensure alignment of business goals and agenda
• Manage and bring together creative expertise from creative agencies, event organisers, media house and/or media owners to deliver holistic and integrated communication strategies and approaches.
• Contribute to overall Corporate Affairs and Brand & Marketing visions/priorities.
• Design and execute campaign communication strategies to meet WRB needs.
• Use consumer, competitor and research insights to provide thought leadership to formulate marketing strategy that supports Malaysia's brand & marketing and business strategy.
• Leverage on Group's central research resources to obtain insights that will sharpen understanding of consumer needs and trends for informed decision making.
• Help achieve corporate ambition on building a strong and relevant global brand through close collaboration with regional/group brand team, adhering to guidelines and standardisation.
• Develop and implement the annual marketing plan/calendar.
• Manage marketing campaigns and programs to include Global and Regional Sponsorships.
• Drive digital marketing awareness with the Product & Segment teams via digital platforms.
• Forecast, measure and report results of marketing activities within agreed deadlines.

• Be a Brand Champion - ensure all segment and product campaigns live up to our Brand promise of Here for good while, at the same time, delivering committed business outcomes.Lead the delivery of WRB marketing activities in a framework that ensures all are executed within the brand specifications (brand positioning, brand architecture) to reinforce the overall Standard Chartered brand positioning through consistency in tone, manner, look and feel.

• Ensure adherence to standard operating procedures and guidelines.

• Proactively manage advertising and media agencies.
• Identify areas for process improvement and recommend ways to increase functional effectiveness and improve operational.
• Cultivate teamwork and promote multi-tasking within the team.
• Ensure all WRB brand & marketing activities are aligned with plans, forecasts, and capacity models.
• Demonstrate shift towards anticipation of risk.
• Proactively identify and mitigate in country risk issues and ensure that they are reported/escalated in line with Group and local policies and procedures in a timely manner.
• Accountability for WRB Marketing budgets and marketing performance
• Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional Corporate Affairs and Brand & Marketing team
• Display exemplary conduct and live by the Group's Values and Code of Conduct

Key stakeholders

• Wealth and Retail Banking team
• Saadiq team
• Shariah team
• Legal & Compliance
• Finance

Skills and Experience

• Microsoft Excel, Words, Powerpoint
• Digital Marketing
• Understanding of Banking Products and Services Development
• Customer/Market Focus
• Budget Management
• Marketing Channels

Qualifications

• Bachelor's Degree (Preferably in Marketing)
• Minimum 2 years of relevant experience in banking industry
• Broad knowledge of retail banking products with track record in product management/marketing
• Good analytical skill
• Proficient in English and Bahasa Malaysia, Mandarin will be an added advantage

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

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