Brand Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Golden Tougen (Malaysia) Full time 60,000 - 80,000 per year

Job Description

  • Brand Positioning & Image Building
  • Oversee visual merchandising and in-store brand displays to maintain a premium, consistent image.
  • Campaign Planning & Execution
  • Work with agencies or internal teams on photography, videography, and copywriting.
  • Social Media & Digital Branding
  • Manage brand social media presence (Facebook, Instagram, 小红书, TikTok).
  • Partnership & PR

    -Collaborate with influencers, KOLs, and celebrities that reflect Zhou Liu Fu's target market
  • Coordinate brand collaborations with malls, wedding planners, and event organizers.
  • Prepare PR materials and support media relations.
  • Retail Marketing Support
  • Design in-store promotions and thematic displays that highlight key collections.
  • Work closely with retail teams to understand customer preferences and buying motivations.
  • Support grand openings, product launches, and VIP customer events.

Job Requirements

  • Bachelor's degree in Marketing, Communications, or related field.
  • 2–4 years of experience in retail or luxury/lifestyle brand marketing.
  • Strong aesthetic sense and understanding of luxury branding.
  • Excellent communication and presentation skills (Mandarin and English preferred).
  • Knowledge of social media management and campaign analytics.
  • Ability to multitask and work in a fast-paced retail environment.
  • Eager to learn and grow within the company, taking advantage of growth opportunities.

Employee Benefits

  • Training & Development: Comprehensive training and career growth opportunities
  • Attractive Commission & Incentive Scheme: High earning potential with unlimited commission
  • Convenient Public Transport Access - LRT: Walking distance to branch.

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