Social Media Executive

1 day ago

Mid Valley Kuala Lumpur, Malaysia GST MALAYSIA PLT Full time 40,000 - 60,000 per year

About the Role

We are looking for a passionate and creative Social Media Executive to grow our brand presence across Tiktok, Xiaohongshu (XHS) and Instagram. You will play a key role in planning and executing influencer collaborations, crafting trend-driven content, and building a strong, engaged community for our beauty and lifestyle brands.

Key Responsibilities:

  • Manage & grow the brand's presence on Tiktok, XHS and Instagram, ensuring consistent tone, visuals, and messaging.

  • Plan, execute, and optimize influencer (KOL) collaborations – from sourcing and briefing to content review and performance tracking.

  • Identifying and researching suitable KOLs/influencers

  • Outreach, relationship-building, and negotiation
  • Developing and presenting creative campaign briefs
  • Coordinating timelines, deliverables, and approvals

  • Monitoring influencer content and evaluating campaign performance

  • Create and schedule engaging lifestyle, beauty, and trend-driven content aligned with brand objectives.

  • Monitor social media trends and competitor activities to identify opportunities for growth and creative innovation.
  • Track campaign performance, analyze insights, and prepare clear reports with recommendations for improvement.

Requirements:

  • 1–3 years of hands-on experience in social media management or influencer marketing.
  • Strong understanding of Tiktok, XHS and Instagram content styles, algorithms, and audience behavior.
  • Excellent communication, negotiation, and project management skills.
  • A self-starter with a creative mindset, attention to detail, and a strong sense of visual aesthetics.
  • A strong team player who thrives in collaborative environments.
  • Adaptable and able to perform well in a fast-paced, dynamic work environmen

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