Regional Manager, Measurement

1 day ago

Petaling Jaya, Selangor, Malaysia Advertising Full time 90,000 - 120,000 per year

Get to Know the Team

Join the GrabAds Measurement team and collaborate across regional advertisers and media agencies as an integral part of digital advertising impact measurement. We focus on delivering data-driven insights that enable our clients to evaluate the value of their ad spend and gain actionable understanding of their advertising strategies. As a key part of the team, you will be working cross-functionally with different departments like Marketing, Account Management, Ad Operations, Media Strategy, Product Marketing, and Consumer Research across Regional and Country teams. Together, we seek to scale GrabAds solutions while empowering advertisers to make informed decisions.

Get to Know the Role

Your role within the GrabAds Measurement team allows you to combine technical expertise in measurement with client-facing advisory functions. You will help clients unlock the power of data to improve their understanding of advertising effectiveness and guide them to better decisions for their businesses. Through your understanding of digital advertising ecosystems and measurement methodologies, you will contribute to scaling GrabAds adoption while reporting directly to the Head of Regional Measurement & Insights.

This is a fully onsite role at our Singapore's One-North Office

The Critical Tasks You Will Perform

You will:

  • Lead end-to-end processes for designing, deploying, and concluding measurement initiatives that evaluate the ROI and value of advertising campaigns.
  • Create actionable best practices and frameworks for measurement methodologies to educate clients and support internal teams in making informed decisions.
  • Guide conversations with advertisers and agencies, presenting actionable insights derived from measurement studies and consulting sales teams on study designs.
  • Synthesize raw data into clear, impactful narratives and build dashboards or reports that influence strategic decisions across senior stakeholders.
  • Develop and execute measurement plans for key accounts, focusing on real-world business outcomes and leveraging first- or third-party solutions to test incrementality.
  • Provide data-driven pitches or narratives to support marketing and sales enablement efforts for account teams across Regional and Country-level teams.
  • Collect and analyze campaign-level insights to create thought leadership materials and foster greater awareness for GrabAds marketing solutions.

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