Digital Marketing Executive

2 days ago

Petaling Jaya, Selangor, Malaysia Nexus Wise Sdn Bhd Full time 60,000 - 120,000 per year

Minimum Qualification : Degree in Marketing and Telecommunication or any related.

Years of Experience       : Minimum 1-3 years of working experience in the related fields

Skills : Solid understanding of Shopify platform, including store backend, app installation, and page setup.

Location : Petaling Jaya, Selangor

Company : Nexus Wise Sdn Bhd

Working Hour : Monday to Friday (9.00am - 5.30pm)

Benefit : Annual Leave, Medical, Sport Allowance, etc

About Us

Nexus Wise is a leading nutraceutical ingredient distributor and solution provider in Asia. We prioritize customer satisfaction and operational excellence, and we are looking for a dedicated Digital Marketing Executive to join our team.

Key Responsibilities:

1. Shopify Store Management

  • Manage and update the Shopify storefront (banners, product pages, layout).
  • Set up and maintain essential Shopify apps (upsell, review, analytics, etc.).
  • Create simple landing or advertorial pages to support marketing campaigns.
  • Monitor key store performance metrics such as conversion rate, AOV, and add-to-cart rate.
  • Support in integrating tools like Klaviyo, pixels, and analytics for better tracking.

2. Email Marketing (Klaviyo)

  • Assist in setting up and maintaining email flows.
  • Design and schedule email campaigns aligned with campaigns.
  • Monitor open rate, CTR, and conversion data for future improvement.

3.  Social Media & Content

  • Create and manage monthly content calendars.
  • Write captions and schedule posts on Facebook, Instagram, and TikTok.
  • Coordinate with the creative to ensure consistent brand storytelling.

  • Engage with community comments and messages when needed.

  • Paid Advertising (Meta & TikTok)

  • Execute and monitor Meta (Facebook & Instagram) and TikTok ad campaigns.

  • Test creatives, audiences, and ad copy to improve performance.
  • Track key metrics like CTR, CPA, and ROAS; prepare weekly reports.
  • Coordinate with freelancers for ad visuals and short video content.

5. Data Insight & Reporting

  • Track daily and weekly performance metrics (ads, store, social, email).
  • Support in compiling reports and highlighting key insights.
  • Collaborate with advisor and manager to test new strategies for better conversion.

6.The reporting line has the authority to amend, modify, or reassign duties and responsibilities in accordance with company direction, business needs, or project priorities.

Key Requirements:

Knowledge & Experience

  • Solid understanding of Shopify platform, including store backend, app installation, and page setup.
  • Familiar with e-commerce metrics such as conversion rate, average order value (AOV), add-to-cart rate, and checkout flow.
  • Basic knowledge of Klaviyo (email automation setup, flow creation, performance monitoring).
  • Understanding of digital marketing fundamentals, including Meta and TikTok Ads Manager.
  • Awareness of online consumer journey and sales funnel for DTC brands.
  • General familiarity with analytics and tracking tools (Google Analytics, Meta Pixel).

Skills

  • Strong written and verbal communication skills (English proficiency preferred).
  • Ability to write engaging marketing copy for ads and social media.
  • Competent in using Canva or similar tools for simple creative adjustments.
  • Data-driven mindset — able to interpret marketing data and suggest improvements.
  • Basic technical literacy in using Shopify apps and integrations.

Abilities

  • Organized, self-motivated, and able to manage multiple campaigns simultaneously.
  • Comfortable working in a fast-paced, test-and-learn environment.
  • Detail-oriented with a passion for continuous learning and experimentation.
  • Able to collaborate effectively across teams and with external creatives.
  • Proactive in proposing new ideas to improve campaign performance or user experience.

Why Join Us?

  • Be part of a leading company in the nutraceutical industry.
  • Collaborate in a dynamic and supportive environment that values teamwork, creativity, and continuous improvement.
  • Gain hands-on experience in supply chain management, vendor coordination, and customer engagement, contributing directly to real-world projects.
  • Enjoy comprehensive employee benefits, including transportation allowance, cost of living allowance, dental and optical coverage, sports allowance, and parking allowance.
  • Grow your career with continuous learning opportunities, professional development programs, and room for advancement within the organization.

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