Digital Marketing Executive

2 days ago

Petaling Jaya, Selangor, Malaysia NASTY Worldwide Full time

Position Summary

The Digital Marketing Executive is responsible for planning, executing, and optimizing digital
marketing campaigns a
cross various online platforms. This role drives brand awareness, engagement, and leads/sales by leveraging data-driven strategies,
content creatio
n, and
performance marketing tools
. The successful candidate will work closely with internal teams to ensure consistent brand messaging and effective digital presence.

Key Responsibilities

A. Digital Campaign Management

  • Plan, execute, and monitor digital marketing campaigns across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
  • Optimize campaign performance to achieve KPIs such as CTR, conversions, ROAS, and cost per lead.
  • Conduct A/B testing on ads, landing pages, and creatives.

B. Social Media & Content

  • Manage and maintain company social media accounts (Facebook, Instagram, TikTok, LinkedIn, etc.).
  • Develop engaging content calendars aligned with brand tone and marketing goals.
  • Work with designers, videographers, and agencies to develop high-quality visuals and content.

C. Website & SEO

  • Oversee website updates, content improvements, and user experience optimization.
  • Implement SEO best practices, including keyword research, content optimization, and link-building strategies.
  • Track website performance with Google Analytics / GA4, Search Console, and other tools.

D. Performance Tracking & Reporting

  • Monitor daily campaign performance and provide weekly/monthly reports.
  • Analyze metrics to identify insights, trends, and opportunities for improvement.
  • Prepare dashboards for management to track ROI, lead quality, and customer acquisition metrics.

E. Collaboration & Coordination

  • Work closely with Sales, Creative, and Product teams to align marketing strategies with business objectives.
  • Coordinate with external vendors, agencies, influencers, and partners when needed.

Requirements Education & Experience

  • Diploma/Degree in Marketing, Digital Marketing, Communications, or related field.
  • 1–3 years of experience in digital marketing or related roles.

Skills & Competencies

  • Hands-on experience with digital advertising platforms (Google, Meta, TikTok, etc.).
  • Strong understanding of SEO, SEM, social media management, and content creation.
  • Proficiency in analytics tools (Google Analytics, Data Studio, Facebook Ads Manager).
  • Good copywriting skills and basic design knowledge (Canva/Photoshop is a plus).
  • Strong analytical mindset and ability to interpret campaign data.
  • Ability to work in a fast-paced environment and manage multiple projects.

Personal Attributes

  • Creative, proactive, and results-driven.
  • Strong communication and teamwork skills.
  • Attention to detail and commitment to deadlines.

KPIs (Key Performance Indicators)

  • Campaign ROI / ROAS
  • Lead generation volume and cost per lead
  • Website traffic and conversion rate
  • Social media engagement & growth
  • Monthly content deliverables
  • SEO ranking improvements

Additional Notes

  • Able to work flexible hours when campaigns require.
  • Familiarity with marketing automation tools (Mailchimp, HubSpot, etc.) is an added advantage.

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