Acquisition & Digital Marketing

2 days ago

HLTHong Leong Tower, Malaysia Hong Leong Bank Full time

If you are looking to excel and make a difference, take a closer look at us…

The successful candidate will be responsible for initiating and implementing campaigns for Personal Loan & Credit Cards. 

Key Responsibilities:

  • Lead/support the ideation, strategic planning and launch of effective marketing campaigns to achieve the business objectives business sales and financial targets.

  • Lead the execution of marketing initiatives of product (i.e. create brand & product awareness, acquire and/or cross sell product to new and existing customers, sales improvement and internal engagement)

  • Support channel alignments on marketing campaign knowledge through effective campaign briefing and internal communications.

  • Drive product acquisition via digital channel (leads, applications, funding/approval) and support projects that drive incremental business growth.

  • Enhance digital acquisition journey for all related products to improve business acquisition and customer experience.

  • Ensure communication strategy prioritized on digital marketing aligning to the Bank's core value and brand promise.

  • Ensure all marketing initiatives are in compliant with the product's policy and regulatory framework.

  • Foster active interactions for all sales channels and build a strong business relationship by supporting and addressing enquiries.

Job Requirements:

  • Malaysian citizens

  • Minimum University Degree in Business, Finance, Marketing, Accounting, Engineering or those with the necessary work experience will also be considered.

  • Candidates with 3-5 years of working experience in digital marketing, campaign management or product development 

What's next?

  • Once you've applied online, our team will carefully review your application. Due to a high volume of applications, we appreciate your patience to allow for a fair and timely review process.

  • Should you be shortlisted for the role, we will send you an invitation via email for an interview. You can also check on your application status by logging into your candidate account.

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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