senior digital marketing executive

2 days ago

Petaling Jaya, Selangor, Malaysia Secret Recipe Cakes & Cafe Sdn Bhd Full time 60,000 - 120,000 per year

Job Requirements:

  • Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, Marketing, Advertising, Media or equivalent.
  • Preferably executives with 2-4 years of experience in Digital Marketing or related field.
  • Applicants must be willing to work in Taman Mayang, Petaling Jaya.

  • Full-Time position(s) available.

  • Job Description: Senior Digital Marketing Executive

  • Lead the end-to-end execution of digital marketing projects and campaigns, including ideation, strategic planning, development of marketing collaterals, multi-channel distribution, and post-campaign performance analysis.

  • Drive continuous Search Engine Optimization (SEO) efforts to improve organic visibility, keyword ranking, and website traffic.
  • Oversee and optimize Social Media Marketing strategies to strengthen brand presence, engagement, and audience growth across all relevant platforms.
  • Plan, create, and execute effective SMS and email marketing campaigns, ensuring high delivery, open, and conversion rates.
  • Manage and continuously enhance the company website and all online assets, ensuring accuracy, functionality, and alignment with brand and marketing goals.
  • Support the development of digital marketing strategies, providing insights and recommendations to increase traffic, engagement, and campaign effectiveness.
  • Develop, review, and publish high-quality content for social media channels, aligning with brand voice, trends, and campaign objectives.
  • Stay current with emerging social media trends, tools, technologies, and cultural moments (including memes) to keep content relevant and engaging.
  • Conduct regular competitor research and produce detailed competitor analysis reports with insights and strategic action points.
  • Contribute to and oversee weekly content for the company blog and social media platforms.
  • Engage with online communities and respond to public mentions, comments, and messages to strengthen customer relationships and brand reputation.

Benefits

  • Reputable company
  • EPF, SOCSO and EIS contribution
  • Group Personal Accident Protection
  • Group Hospitalization Scheme
  • Outpatient Treatment
  • Dental Subsidy
  • Annual leave
  • Miscellaneous leaves (i.e Compassionate, Wedding, Examination, Calamity etc)
  • Compassionate Token
  • Birthday Gift
  • Wedding Cake
  • Staff Purchase Discount
  • Parking Subsidy

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