Brand Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia JTI Full time 400,000 - 1,200,000 per year

At JTI we celebrate differences, and everyone truly belongs.46,000 people from all over the worldare continuously building their unique success story with us.83% of employees feel happyworking at JTI.To make a difference with us, all you need to do is bring yourhuman best.What will your story be? Apply nowLearn more Please apply until October 10, 2025Brand ManagerThe incumbent will support the Brand Lead in a fast-paced environment to drive market share, brand equity, and consumer engagement. They will manage brand activation, uncover consumer insights, and lead the execution of innovative marketing campaigns and communication touchpoints. As the brand communication custodian, they will liaise with global teams and agencies to ensure consistent brand strategy and execution across all initiatives.As theBrand Managerunder the area ofMarketing,you willCollaborate with Marketing and Sales to align brand strategies with market and HQ plans, contributing to the Annual & Strategic Plan.Monitor brand performance with Strategic Insights to identify opportunities, analyze competitiveness, and derive consumer insights.Translate brand objectives into product, packaging, trade, and consumer engagement strategies, ensuring cohesive execution.Lead development of the full marketing mix, ensuring brand communications and innovations align with HQ positioning and local needs.Manage agencies, communication budgets, and campaign performance, ensuring ROI and legal compliance.Oversee team development and handles ad hoc projects as assigned by management..RequirementsUniversity degree holder or relevant experience in FMCG marketing and sales functions.Advanced communication and interpersonal skills.Good understanding of full marketing mix. Proven ability to develop brand and marketing strategies and effectively communicate recommendations to executive managementHighly creative with ability to think out of the box. Experience in identifying target audiences and devising campaigns that engage, inform and motivateStrong analytical skills and data driven thinking. Comfortable working with numbers, metrics and spreadsheets. Strong commercial mindsetAre you ready to join us? Build your success story at JTI. Apply nowNext StepsAfter applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.

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