Area Sales Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Power Root Marketing Full time 120,000 - 240,000 per year

Company Description

Power Root Commercial is a proudly Malaysian company, recognized for its commitment to wellness, quality, and value through well-loved brands such as Alicafé, Per'l Café, Oligo and Ah Huat. We craft beverages for every lifestyle—whether at home, at work, or on the go—supported by advanced R&D capabilities to ensure the highest nutritional and quality standards, and as we expand globally, we remain guided by our philosophy of enjoying life's small pleasures, one sip at a time.

Key Responsibilities:

  • Direct and guide assigned sales representatives/executives in building strong relationships with key contacts such as buyers and store managers.
  • Provide customers with objective and reliable business analysis to ensure optimal product assortment and visibility of Power Root products at retail outlets.
  • Proactively understand customer needs and develop effective business solutions that meet both company and customer requirements.
  • Conduct regular business reviews and follow up on sales performance, new product updates, customer service matters, receivables, and claims.
  • Interpret and analyze sales reports to identify challenges, business gaps, and new opportunities for growth.
  • Achieve assigned sales targets and actively expand business opportunities within the market.
  • Oversee merchandising execution including product display, POSM placement, price-tag maintenance, FEFO product rotation, freshness, and store hygiene.
  • Execute company-driven programs such as sell-out, off-take, buy-in, and consumer/trade engagement initiatives.
  • Maximize customer investment to generate the highest possible return on investment (ROI).
  • Meet sales, volume, and profitability targets set by management.
  • Collaborate with sales representatives/executives to identify risks, opportunities, and to develop customer plans that increase sales, distribution, and market share.
  • Present and activate sales and marketing programs at regional and store levels.
  • Lead people development through performance management, coaching, goal setting, feedback, appraisals, training, and recruitment activities.
  • Ensure the field sales team has the required tools, skills, and competencies to deliver strong results.
  • Provide timely communication, reporting, and insights to senior management and field sales teams.
  • Allocate manpower and financial resources effectively to align with business plans.

Education

  • Bachelor's degree and above in
    Marketing
    ,
    Business Administration
    , or a related field.

Experience

  • Minimum
    4–6 years of FMCG sales experience
    .
  • At least
    2 years of supervisory or managerial experience
    leading a sales team.

Skills & Competencies

  • Strong leadership and team management capabilities.
  • Excellent analytical and data-driven decision-making skills.
  • Effective communication, negotiation, and relationship-building abilities.
  • Proficiency in CRM tools, sales management software, and MS Office Suite.
  • Strong planning, problem-solving, and organizational skills.

Personal Attributes

  • Willingness to travel extensively within the assigned region.
  • Strong understanding of local market dynamics and customer behavior.
  • Able to work under pressure and manage a fast-paced work environment.
  • Result-oriented, proactive, and resourceful.

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