Product Marketing Manager

1 day ago

Bandar Puteri Puchong Selangor, Malaysia Haier Electrical Appliances (M) Sdn Bhd Full time 80,000 - 120,000 per year

Job Descriptions:

  • Branding Campaign - content Idea & plan. Example: Radio Ads content, CSR, TVC, creative design and concept & etc
  • Brand & consumer Campaign execution - Individual RAC execution
  • Planning and Construction of ACS pro shop
  • ACS signbroad, all channel corner renovation proposal review and justification
  • Monitor new model Product Display Qty (RAC), setting new product display targets, locking mock-up resources and marketing materials, ensure the display proceeds according to the target and pace
  • ACS activities example: dealer inhouse sellout campaign machanic, pro shop management, road show activities machanic plan
  • Consumer campaign planning/ Installer campaign planning
  • Channel Incentive trip, road show, conference, seasonal marketing activities and sellout activities plan
  • New product launching sellout activities and display plan
  • Ecommerce business management. Work closely with Ecom specialist for overall plan and machanic
  • Oversee product training flow and training content
  • Competitor movement analysis product, price, promotion, place countermeasure plan

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