Digital Marketing Manager

2 days ago

Petaling Jaya, Selangor, Malaysia Hunters International Full time 120,000 - 240,000 per year


About the company:

The company is an international clothing retailer that excels in designing durable apparel. Their simple, basics-inspired clothing consistently thrives through various trend cycles and seasons.

Job responsibilities:

  • Develops the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters. 
  • Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing. 
  • Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales. 
  • Work closely with the E-Commerce department to grow the digital business strategically. 
  • Support the planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. 
  • Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
  • Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement. 
  • Develop and optimizing cost and budget of online marketing strategies 
  • Analyze marketing data to assess performance and identify areas for improvement 
  • Collaborate with agencies and other vendor partners. 
  • Staying up to date with industry best practices and upskilling knowledge and capabilities of the team.

Requirements:

  • Bachelors degree in any related field (Marketing Preferred)
  • Strong proficiency in English (written & verbal)
  • At least 8 years of working experience in the related field. 
  • Has expertise in Google Analytics, Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform. 
  • Proficiency in paid advertising to maximise visibility, engagement and conversions while optimizing ad spend. 
  • Experienced in managing and creating website and app content. 
  • Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations. 
  • Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements. 
  • Ability to display growth mindset to drive demand generation in digital platforms. 
  • Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc. 
  • Experience in people and stakeholder management to drive business results. 
  • Self-driven and able to drive fresh initiatives to meet business needs.

Location:

Petaling Jaya

Consultant In-Charge:

Angel Chok | |


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