SEO/SEM Specialist

4 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia MVC Resources Full time

About the Role

We are seeking an experienced and strategic
SEO / SEM Specialist
to lead and scale our performance marketing efforts in a fast-paced, data-driven digital environment. This role requires a sharp analytical mind, strong creative instincts, and the ability to craft compelling, high-performing content across multiple markets.

The ideal candidate has a balance of technical
SEO expertise
, paid media strategy, and
strong content writing skills
, including
proficiency
in
Mandarin
, to effectively optimize campaigns and connect with multilingual audiences.

Key Responsibilities

Strategy & Leadership

  • Develop and execute comprehensive
    SEO and SEM strategies
    that align with business objectives and acquisition goals.
  • Lead and optimize search campaigns across
    global markets
    , improving traffic quality, engagement, and conversion performance.
  • Mentor and manage a team of SEO/SEM specialists, fostering a culture of analytical thinking and continuous improvement.
  • Stay current with
    search engine algorithms, content trends, and regional compliance requirements
    to ensure best-in-class execution.

Content Strategy & Creation

  • Write and refine
    high-impact ad copy, landing page content, and campaign materials
    in both
    English and Mandarin
    .
  • Collaborate with creative teams to ensure content aligns with campaign objectives and brand tone.
  • Develop and optimize content calendars that support SEO and SEM initiatives.

SEO Management

  • Oversee
    on-page, off-page, and technical SEO
    initiatives to improve organic search rankings and domain authority.
  • Collaborate with developers to enhance
    site structure, speed, indexing, and mobile performance
    .
  • Partner with content and product teams to deliver
    localized, SEO-optimized content
    in both
    English and Mandarin
    , maintaining accuracy and cultural relevance.
  • Conduct keyword research and optimize web content for multilingual audiences.

SEM / Paid Search Oversight

  • Plan, execute, and scale
    paid media campaigns
    across platforms such as Google Ads and Bing Ads.
  • Manage budgets and bidding strategies to achieve optimal ROI.
  • Conduct
    A/B testing
    for ad copy, creatives, and landing pages to maximize conversion rates.
  • Use audience segmentation and localization strategies to improve campaign reach and effectiveness.

Performance Analytics & Reporting

  • Track and report key performance metrics (CTR, CPA, ROAS, LTV, organic traffic, and keyword rankings).
  • Build actionable dashboards and present campaign insights to leadership teams.
  • Translate data into recommendations that drive optimization and growth.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.

5+ years of experience in SEO and SEM within a performance-driven digital marketing environment.

Proven ability to write clear, compelling, and conversion-oriented copy in English and Mandarin.

Hands-on experience with tools such as Google Ads, Google Analytics, Tag Manager, SEMrush, Ahrefs, and Data Studio.

Strong analytical and problem-solving mindset with the ability to turn data into strategy.

Solid understanding of content localization, cultural nuance, and multilingual audience engagement.

Excellent communication skills and ability to thrive in a fast-paced, collaborative environment.

Benefits

Competitive salary with bi-annual performance bonuses

13th-month bonus and monthly transport allowance

RM500 monthly rental subsidy

Opportunity to work on international markets and multilingual campaigns

Growth-focused environment with strong emphasis on creativity and innovation

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