Marketing & Commercial Analyst (Cruise / Hospitality)

2 weeks ago

Johor Bahru, Johor, Malaysia Turn Capital 龍丞資本 Full time 60,000 - 120,000 per year

Marketing & Commercial Analyst (Cruise / Hospitality)

Reports to:
Head of Marketing & Partnerships

Location:
Singapore / Johor

Type:
Full-time

Overview

We're looking for a data-driven, commercially minded Analyst to support marketing and guest engagement performance tracking for a new lifestyle cruise line. This role will build dashboards, analyze campaign ROI, monitor revenue and engagement trends, and help optimize pricing, entertainment, and channel performance. You'll work closely with Marketing, Commercial, and Operations Analytics teams to ensure every product, package, and campaign drives measurable results.

Key Responsibilities

A. Marketing & Sales Analytics

  • Build and maintain dashboards tracking digital campaign performance (CTR, CAC, ROAS, conversion rate, retention).
  • Track the full booking funnel: ad click → site visit → booking → check-in → onboard experience; identify drop-off points and performance drivers.
  • Create attribution models to evaluate the impact of each marketing channel, partner, and campaign.
  • Monitor website traffic, conversion metrics, and CRM engagement; recommend optimizations to improve efficiency and reach.

B. Commercial & Pricing Insights

  • Support pricing and yield management decisions across room types, add-ons (buffet, spa, drinks), and package types.
  • Track promotional performance (discounts, bundled offers) and assess revenue and occupancy impact.
  • Build dashboards for occupancy, participation rates, average ticket value, load factors, and sales mix by channel and market (SG/MY).
  • Support daily sales and seat reports; reconcile OTA and direct booking data with marketing performance.
  • Collaborate with operations teams to monitor guest spend behavior, value models, and product-level profitability across entertainment zones.

C. Reporting & Financial Modeling

  • Deliver daily and weekly performance summaries to Management and Department Heads.
  • Track partner contributions (OTAs, travel agents, direct channels) and flag anomalies or variances.
  • Maintain reporting dashboards for referral and affiliate programs.
  • Collaborate with Finance to map guest revenue metrics, cost-per-acquisition models, and marketing ROI frameworks.
  • Support periodic analysis of operational performance metrics (revenue yield, guest participation, and activity duration) to ensure data accuracy and commercial alignment.

Qualifications

  • 2–5 years in marketing analytics, business intelligence, or commercial finance (hospitality, travel, or e-commerce preferred).
  • Strong proficiency in Excel / Google Sheets and data visualization tools (Data Studio, Power BI, Tableau, or equivalent).
  • Familiarity with digital marketing KPIs, conversion funnels, and performance metrics.
  • Analytical yet practical, able to translate insights into operational or commercial action points.
  • Detail-oriented, self-driven, and able to work across multiple departments.
  • Experience in gaming, entertainment, or live operations analytics is a plus.

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