Mandarin Speaker Marketing Manager

1 day ago

Johor Bahru, Johor, Malaysia JEV Management & Trading Full time 80,000 - 100,000 per year

Key Responsibilities:

  • Brand Strategy & Positioning
  • Develop and refine the group-wide brand architecture across restaurant, café, and future bakery brand(s).
  • Ensure each sub-brand has a distinct identity while aligning with the group's master brand and values.
  • Lead rebranding/positioning work for new acquisitions.
  • Marketing & Growth
  • Own the marketing roadmap — digital, offline, PR, influencer, partnerships, and loyalty programs.
  • Launch national and regional brand campaigns, from concept to execution and measurement.
  • Drive customer acquisition and retention through data-driven performance marketing strategies.
  • Brand Amplification & Awards
  • Build and execute strategies to win Tatler Dining, Top Café lists, and future Michelin Guide recognitions.
  • Handle all press relations, partnerships, and brand collaborations with premium lifestyle brands.
  • Digital & Content Direction
  • Oversee storytelling strategy across social media, content marketing, and video production.
  • Champion creative excellence — lead in-house and agency partners to craft compelling, brand-aligned content.
  • Expansion Marketing
  • Prepare go-to-market launch strategies for new outlet openings across Malaysia and beyond.
  • Develop acquisition brand integration plans (e.g., bakery, scalable café units).
  • Support investor brand decks and pitch positioning in fundraising or M&A.
  • Sustainability & ESG Branding
  • Embed ESG narratives into marketing — transparency, community, sustainability, and ethics.

Knowledge and Skill Requirements:

  • Fluent in Mandarin (written and spoken).
  • Visionary storyteller who can shape and scale brands across multiple verticals.
  • Strategic thinker with executional excellence — comfortable juggling creative and commercial goals.
  • Proven experience in F&B, lifestyle, or hospitality branding (regional exposure a big plus).
  • Strong grasp of digital trends, brand positioning, and growth marketing.
  • Bonus: Experience in acquisition/integration marketing or rebranding acquired assets.
  • Experience working with venture-backed brands or family-grown businesses evolving into brand groups.
  • Worked on brand launches that won regional F&B or hospitality awards.
  • Passion for storytelling rooted in community, fire, and food.
  • Strong understanding of the F&B industry

Benefit:

  • Be part of a visionary, founder-led team building a global F&B brand.
  • Work on iconic brand narratives, new concepts, and exciting acquisitions.
  • Influence both operational reality and creative dream.
  • Competitive compensation + ESOP potential + leadership influence.
  • Bonding activities, company trips, profit sharing
  • Work-Life Balance
  • Ownership Opportunities: Open to shareholding after 3–5 years

Job Type: Full-time

Pay: RM8, RM10,000.00 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Work Location: In person

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