SEA Joint Recon and Mitek Lead

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Job Function
Marketing

Job Sub Function
Product Management

Job Category
Professional

All Job Posting Locations:
Bangkok, Bangkok, Thailand, Jakarta Selatan, Jakarta Raya, Indonesia, Petaling Jaya, Selangor, Malaysia, Singapore, Singapore

Job Description
DePuy Synthes is currently seeking a Joint Recon and Mitek Lead to join our SEA team located in Singapore.

Position Overview
The Joint Recon and Mitek SEA lead will play a pivotal role in the advancement of Joint Reconstruction, Shoulders Reconstruction and Sports Medicine across the Southeast Asia (SEA) region. This position demands a strategic thinker with strong execution capability, responsible for overseeing the entire lifecycle from launch to market success to product rationalisation. The position will report into the Head of Orthopaedics for SEA and will be part of the SEA Orthopaedics Leadership Team. This role will require strong collaboration with SEA cross-functional stakeholders as well as strong engagement with the Global and APAC teams.

Key responsibilities

Strategic Marketing Plan Development And Execution

• Develop and implement a comprehensive strategic marketing plan utilizing the Launch Excellence (LEX) Framework. Collaborate closely with global and regional marketing teams to ensure alignment with global strategy while adapting to local market dynamics and opportunities.
• Work closely with country and Southeast Asia Regulatory Affairs and Supply Chain teams to ensure SEA countries gain early access to new products and prioritized supply allocation.
• Look at share, mix and price as levers for growth of the Joint Recon and Mitek business in SEA. Work on the SEA Surge Growth project to drive accelerated growth in SEA.
• Work in lockstep with the Robotic and Digital lead to ensure that product and NPI marketing plans are aligned across both platforms.

Surgeon Training Plan Development And Execution

• Partner with regional RAD Lead, AO Manager, Professional Education team to develop curriculum, workshops, and certifications tailored to meet the needs of surgeons in Southeast Asia.
• Partner with country teams to execute surgeon training programs that ensure proficiency on Joint Recon and Mitek among surgeons in the SEA region.
• Monitor training effectiveness and adjust programs as needed to optimize surgeon engagement and competence

Sales Training Plan Development And Execution

• Collaborate with regional Commercial Education team, SEA field Trainer to create and implement comprehensive sales training programs designed to equip the sales force with the knowledge, tools, and skills required to effectively promote our Joint Recon and Mitek solutions.
• Track sales performance metrics and provide ongoing coaching and support to ensure achievement of sales targets.

Qualifications

• Bachelor's degree in business, marketing, life sciences, or related field required; advanced degree preferred.
• Relevant years of experience in marketing, product management, or business development within the medical device industry, preferably in Orthopaedics - Joint Recon / Sports Medicine.
• Proven track record in launching and commercializing medical devices or digital solutions in the MedTech industry.
• Strong leadership skills with the ability to influence and collaborate effectively across functions and geographies.
• Excellent communication and presentation skills, with fluency in English; proficiency in other languages spoken in Southeast Asia is advantageous.
• Willingness to travel extensively within Southeast Asia and internationally as required.

Required Skills
Preferred Skills:
Brand Marketing, Brand Positioning Strategy, Business Storytelling, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Digital Strategy, Execution Focus, Financial Analysis, Industry Analysis, Operational Excellence, Process Improvements, Product Development Lifecycle, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility