Marketing & Digital Executive

5 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia EU Holidays Pte Ltd (Travel Agency, Singapore) Full time

We are seeking a proactive and detail-oriented Marketing & Digital Executive to support our online marketing, content management, and campaign execution. The role involves managing SEO, social media, EDMs, and event platforms, with additional ad-hoc tasks in content editing, website maintenance, and digital asset management.

Key Responsibilities:

Digital Marketing & Content

  • Manage and optimize website content for SEO to improve organic rankings.
  • Plan and execute EDM campaigns, including audience segmentation and performance tracking.
  • Manage event postings and campaigns through Eventbrite and other platforms.
  • Help out and plan social media content calendars across Facebook, Instagram, TikTok, and other channels if needed.
  • Edit and produce simple marketing videos for campaigns, social posts, or events.
  • Assist with planning and running livestream sessions, including promotion, on-site support, engagement monitoring, and post-stream reporting.

Content & Website Management

  • Update brochure pages (extract cover images, upload to PubHTML5, and update CMS accordingly).
  • Assist in developing and formatting Chinese itinerary pages on Google Drive.
  • Monitor and maintain website testimonial pages, filtering out spam and fraudulent submissions.
  • Manage and update tour albums: review uploads from Tour Managers, transfer to backup systems, and create album cards.

Media & Ad-hoc Tasks

  • Record and edit news/media interviews (e.g. CNA, Channel 8, etc.) for internal and external sharing.
  • Support ad-hoc marketing and content-related projects as required.

Requirements:

  • Diploma/Degree in Marketing, Communications, or related field.
  • Knowledge of SEO, EDM tools, and Eventbrite (or similar event platforms).
  • Familiar with major social media platforms and content management systems.
  • Basic video editing skills
  • Detail-oriented, organized, and able to manage multiple projects.
  • Proficiency in English; knowledge of Chinese is a plus (for itinerary formatting).

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