Assistant Marketing Manager

5 days ago

Bukit Raja Selangor, Malaysia APRIL Full time

Area of Responsibilities

  • Develop and Execute Regional E-commerce Strategy:
  • Formulate and implement a robust regional e-commerce strategy aligned with global sales objectives, focusing on maximizing online sales performance across key platforms like Lazada and Shopee.
  • Identify new e-commerce opportunities and market trends to expand our online presence and reach.
  • Work closely with local sales and marketing teams to ensure seamless integration of e-commerce activities with broader market plans.
  • E-commerce Platform Management & Optimization:
  • Oversee the performance of our e-commerce stores on platforms such as Lazada and Shopee, including product listing optimization, inventory management coordination, and promotional campaign execution.
  • Monitor key e-commerce metrics (e.g., conversion rates, average order value, traffic, sales) and implement data-driven strategies for continuous improvement.
  • Manage and optimize product content, visuals, and descriptions to enhance customer experience and drive conversions.
  • Digital Marketing Campaign Management:
  • Plan, execute, and optimize integrated digital marketing campaigns across various channels, including e-commerce platforms (Lazada, Shopee) and social media (Facebook, Instagram, LinkedIn, YouTube).
  • Manage and allocate digital marketing budgets effectively to achieve campaign objectives and ROI targets.
  • Analyze campaign performance, identify key learnings, and provide recommendations for future improvements.
  • Dealer Program Management:
  • Manage the regional rollout and implementation of dealer programs, including yearly strategy planning and T1/T2 contract and rebate programs, ensuring alignment with e-commerce objectives.
  • Cross-functional Collaboration:
  • Collaborate closely with global marketing, sales, and product teams to ensure a cohesive brand message and consistent customer experience across all touchpoints.
  • Assist in the planning and execution of internal and external events, leveraging e-commerce and digital channels for promotion and engagement.
  • Budget Management & Reporting:
  • Track and manage marketing and e-commerce budget spending, ensuring efficient allocation of resources.
  • Prepare regular reports on e-commerce performance, digital marketing campaign effectiveness, and market insights.
  • Strategic & Analytical Mindset:
  • This is a global marketing role requiring a blend of creative, analytical, and administrative responsibilities, with a strong focus on data-driven decision making for e-commerce growth.

Requirements

  • Diploma/Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
  • Minimum of 5 years of proven experience in E-commerce management and digital marketing, preferably within the consumer goods industry or an advertising agency.
  • Demonstrable experience managing and optimizing online stores on leading e-commerce platforms like Lazada and Shopee.
  • Strong understanding of e-commerce best practices, SEO, SEM, social media marketing, and performance marketing.
  • Proficiency in analyzing e-commerce data and utilizing insights to drive sales growth.
  • Must have excellent communication skills in English and Chinese (both spoken and written).
  • Ability to thrive in a fast-paced, dynamic business environment and manage multiple priorities effectively.
  • Strong interpersonal and presentation skills, with the ability to build and maintain excellent working relationships with customers, team members, and stakeholders.

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