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Area Sales Manager

2 weeks ago

Penang, Malaysia Guocera Sdn Bhd Full time 80,000 - 120,000 per year
Responsibilities:
  • Led and managed the retail business operations across the Northern region, with a strong focus on Penang, ensuring brand visibility, market penetration, and alignment with national sales objectives.
  • Achieved and consistently surpassed revenue and profitability targets through effective territory management, sales forecasting, and demand planning.
  • Developed and maintained strong relationships with domestic clients, providing end-to-end sales support — including product consultation, technical guidance, and after-sales service — to ensure long-term customer satisfaction and retention.
  • Monitored and improved collection performance, ensuring timely payments and minimizing outstanding receivables while maintaining positive customer rapport.
  • Conducted in-depth market analysis to identify key trends, potential gaps, and emerging opportunities — translating insights into actionable strategies and sales growth.
  • Collected and reported real-time competitor intelligence, including pricing strategies, product launches, marketing campaigns, and dealer movements to support strategic decision-making.
  • Implemented customer feedback mechanisms and provided prompt, constructive solutions to inquiries, complaints, and service-related issues, enhancing the overall customer experience and brand loyalty.
  • Collaborated with internal departments (marketing, logistics, finance, and technical) to ensure seamless execution of sales orders and customer satisfaction.
  • Trained and coached dealers, retailers, and frontline sales staff on Guocera products, selling techniques, and display standards to boost in-store performance.
  • Planned and executed regional marketing activities, trade promotions, and showroom initiatives to increase product awareness and footfall in key retail outlets.
  • Prepared monthly business performance reports, sales forecasts, and market intelligence updates for senior management review and strategic planning.
Requirements:

Location: Penang, Malaysia (with regular travel across the Northern Region)

Educational Qualification:

  • Bachelor's Degree or Diploma in Sales & Marketing, Business Administration, or a related discipline from a recognized institution.

Experience:

  • Minimum 5 years of proven experience in a sales, business development, or area management role, preferably within the building materials, tiles, ceramics, or construction industry.

Skills & Competencies:

  • Strong strategic thinking with the ability to analyze market trends, identify sales opportunities, and drive territory performance.
  • Excellent negotiation, influencing, and interpersonal skills to engage with customers, dealers, contractors, and internal stakeholders.
  • Proficient in preparing sales forecasts, performance reports, and presenting to management.
  • Effective communication skills (both verbal and written) in English and Bahasa Malaysia; Mandarin is an added advantage.
  • Confident in presentations, product demonstrations, and managing customer objections professionally.
  • Able to work independently with minimal supervision while being a strong team player.

Other Requirements:

  • Must possess a valid driving license and own transport; frequent travel within the region is expected.
  • Willing to travel across Northern states including Kedah, Perlis, Perak, and Penang as part of territory coverage.