CFD FX Retention Marketing Executive
2 days ago
About Our Client
One of the fastest-growing CFD brokers, with growth to nearly 250 employees since 2022. Holding licenses of CYSEC (Cyprus Securities and Exchange Commission), FSCA (Financial Sector Conduct Authority), and ASIC (Wholesale). With international offices in Hong Kong, Taiwan, Malaysia, Thailand, Indonesia, India, and Cyprus.
Client Benefits:
- Competitive Salary and Commission Scheme
- Clear Career Progression Pathways & Professional Development
- Medical Insurance
- Transport Allowance
- Health and Wellness Allowance
- Free-flow Snacks & Beverages at Pantry
- Additional Leave Options: Compassionate Leave, Maternity Leave, Paternity Leave, Birthday Leave
- Team Building Activities: Festive Seasons Celebration, Annual Dinners, Lunch Treats, Birthday Celebration
- Flexible Work Schedule: 5-day week with flexible start time
- Accessible by Public Transport
Job Responsibilities:
Retention & Lifecycle Campaign Management
- Design and execute retention strategies across email and in-app channels, including journey mapping, segmentation, content planning, A/B testing, scheduling, etc.
- Analyze campaign performance and deliver data-driven reports to internal stakeholders to support strategic decision-making and ongoing optimization.
Cross-Functional Collaboration & Stakeholder Support
- Collaborate with cross-functional teamsincluding Product, Content, Design, Operations, and Promotionsto align strategy, asset delivery, and timelines for the effective execution of retention and broader digital marketing campaigns.
- Coordinate with the Customer Service team on regular and ad-hoc client email communications (e.g., monthly notices, urgent updates), ensuring timely and accurate delivery.
Marketing Analytics & Tracking Setup
- Set up smart tracking links (e.g., OneLink) with deep linking and UTM tagging to support seamless cross-platform user journeys.
- Integrate tracking mechanisms with internal platforms to ensure accurate user source attribution and comprehensive campaign performance analysis.
Research & Insights
- Conduct ongoing research audience behavior, industry trends, and competitor strategies to inform retention efforts and support actionable implementation.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years' experience in email marketing, lifecycle marketing, or a related role within the fintech industry; experience in the forex sector is highly desirable.
- Strong understanding of segmentation logic, customer lifecycle stages, and app behavior triggers, with practical experience in A/B testing, data analysis, and campaign optimization.
- Proficient in Marketo, AppsFlyer, OneLink, and UTM/deep link tracking.
- Basic HTML skills and familiarity with UI/UX-friendly content writing.
- Excellent written and verbal communication skills in English and Chinese, with the ability to collaborate effectively across cross-functional teams and stakeholders.
- Excellent project management skills, capable of handling multiple priorities and meeting deadlines without compromising quality.
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