Marketing Executive

Serai Group Sdn Bhd is looking for dynamic and creative individuals who strive to learn and grow in a fast-paced and challenging environment. Responsible for developing and executing marketing strategies to drive brand awareness, loyalty and growth. Being part of the marketing team for Serai Group Sdn Bhd, you are required to perform the following responsibilities:

Marketing & Communication- Initiate, plan and develop marketing and communication strategies to drive sales for the Company- Work closely with agency partners for creative execution and media buying (heavy on digital)- Work closely with operations team to ensure services are well performed- Plan, coordinate and manage campaign execution eg. Online promotions, contest, on-ground events etc.- Create briefs and memos for development of new campaign/promotions- Assist in new product development (product and pricing strategy)- Assist in product transaction and sales projection

Data Analytics & Market Intelligence- Monitor and analyze data from various sources (sales, website Google Analytics, Media buying performance etc.) to develop strategic marketing initiatives for business growth- Track and assess promotions/campaign performance and ensure business KPI is met- Monitor closely competitor products/ services, campaigns and market trends to identify current and future opportunities- Research on the market trends and environment to identify opportunities for business growthProject & Financial Management- Ensure execution/ implementation of campaigns and promotions are completed efficiently and on time- Monitor and manage marketing budget – being cost efficient (negotiate for best cost without affecting quality of services/job) and ensure all marketing activities are spent within allocated A&P budget- Establish effective rapport and working relationships with internal and external partners

Content Creator- Content Creation: Produce well-researched, compelling, and original content for various platforms, including websites, blogs, social media, product descriptions, email marketing, press releases, and promotional materials.- Content Editing and Proofreading: Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand standards.- Content Promotion: Develop and execute content promotion strategies to increase brand visibility and engagement, such as social media campaigns, guest blogging, and influencer collaborations.- Stay Updated: Keep abreast of industry trends, innovations, and emerging technologies related to the food and beverage industry to contribute fresh ideas and perspectives.- Content Performance Analysis: Monitor and analyze content performance metrics, such as website traffic, engagement, and conversion rates, to identify opportunities for improvement and inform future content strategies.

Job requirements- Experienced in Sales & Marketing in F&B field is an added advantage- Past experience in digital marketing, and web analytics is an added advantage- Bachelor's Degree in Marketing, Mass communication, Economics, Statistics or related discipline- Analytical - with interest in using data to optimize/scale marketing strategies.- Creative thinking and innovative- Proactive and able to work under pressure in a fast-paced environment.- Good verbal and written communication skills

Job Type: Full-time

Pay: RM3, RM3,500.00 per month

Benefits:

• Health insurance
• Parental leave

Education:

• Diploma/Advanced Diploma (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Language:

• Mandarin (Preferred)
• Bahasa (Preferred)