Hotel E Commerce

2 days ago

Shah Alam, Selangor, Malaysia D Loft Hotel Full time 1,034 - 51,434 per year

Job Title: E-Commerce & Social Media Manager (Hotel Industry)Position Overview

The E-Commerce & Social Media Manager is responsible for driving the hotel's online revenue growth, brand visibility, and digital presence. This role manages all e-commerce platforms, digital marketing activities, and end-to-end social media strategy. The manager ensures consistent brand messaging across online channels, optimizes digital sales performance, and enhances guest engagement.

Key ResponsibilitiesE-Commerce Management

  • Oversee all online distribution channels including hotel website, OTAs, metasearch, and booking engines.
  • Monitor and manage room inventory, pricing strategies, and promotions in collaboration with the Revenue Manager.
  • Optimize website content, user experience, and conversion rates to maximize direct bookings.
  • Implement digital campaigns to increase online visibility and revenue performance.
  • Track online performance metrics (traffic, conversion, ROI) and prepare regular reports.
  • Coordinate with third-party partners (OTAs, digital agencies, influencers, tech vendors).

Social Media Management

  • Develop and execute a comprehensive social media strategy across platforms (Facebook, Instagram, TikTok, X, YouTube, LinkedIn, etc.).
  • Create, schedule, and publish engaging content, including photos, videos, and stories.
  • Manage community interactions: responding to comments, messages, and guest inquiries.
  • Run paid social media ads to boost reach, engagement, and conversions.
  • Monitor social media analytics and adjust strategies based on performance.
  • Maintain a cohesive brand voice and visual identity across all digital channels.

Digital Marketing & Content

  • Plan and execute digital marketing campaigns (SEO, SEM, display ads, email marketing).
  • Coordinate content creation including photography, videography, and copywriting for promotions and brand storytelling.
  • Ensure all digital assets align with hotel brand standards and marketing guidelines.
  • Collaborate with F&B, Rooms, and Events teams to promote offers and seasonal campaigns online.

Analytics & Reporting

  • Track key KPIs including online revenue, ADR, conversion rates, social engagement, and campaign ROI.
  • Present insights to management and propose strategic improvements.
  • Conduct competitor analysis and industry benchmarking.

Qualifications

  • Bachelor's degree in Marketing, E-Commerce, Hospitality Management, or related field.
  • 2–5 years experience in hotel e-commerce, digital marketing, or social media management.
  • Strong understanding of OTA extranets, PMS, CRS, RMS, and channel managers.
  • Proficient in social media management tools (Meta Business Suite, TikTok Ads, Hootsuite, etc.) and analytics platforms (Google Analytics, Meta Insights).
  • Excellent communication, creativity, and storytelling skills.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

Job Types: Full-time, Permanent

Pay: RM1, RM4,346.74 per month

Benefits:

  • Opportunities for promotion
  • Professional development

Work Location: In person

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