Marketing Manager/Assistant Manager/Senior Executive International Marketing
7 days ago
We are seeking an experienced Assistant Manager/Manager/Senior Executive for International Marketing (China) to join our dynamic team at City University Malaysia based in Cyberjaya Selangor. This full-time role will be responsible for developing and executing strategic marketing initiatives to promote our university to international students.
Key Responsibilities
- Develop and implement comprehensive marketing plans to attract international students to our university programs
- Manage the university's international marketing budget and monitor performance against targets
- Build and maintain relationships with international education agents and recruitment partners
- Organise and attend international education fairs and exhibitions to promote the university
- Create compelling marketing content including website updates, brochures, and social media posts
- Analyse market trends and competitor activity to identify new opportunities for international student recruitment
- Provide regular reporting on international student recruitment activities and results
What We're Looking For
- Minimum 3-5 years' experience in international marketing, preferably within the higher education sector
- Excellent communication and interpersonal skills with the ability to engage effectively with international audiences
- Strong project management skills and the ability to work independently to deliver results
- Proficient in digital marketing tools and analytics to measure and optimise campaign performance
- Adaptable and creative with a passion for international education and student mobility
- Fluency in English is essential, additional language skills are highly desirable
Job Type: Permanent
Pay: RM5, RM8,000.00 per month
Benefits:
- Health insurance
- Maternity leave
- Opportunities for promotion
- Professional development
Work Location: In person
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