Digital Marketing Executive

5 days ago

Cyberjaya, Selangor, Malaysia PROTECTHEALTH CORPORATION SDN. BHD. Full time 30,000 - 60,000 per year

About the role

The Digital Marketing Executive supports ProtectHealth's communication and public outreach mission by managing digital campaigns, designing content, and enhancing public awareness of national health initiatives. This role focuses on delivering clear, engaging, and accurate information to the Malaysian public, particularly vulnerable groups, across all digital touchpoints.

What you'll be doing

  1. Digital Content Creation & Management

  2. Develop, design, and manage digital content for social media, website, and campaign platforms.

  3. Ensure all communication adheres to branding and regulatory requirements.

  4. Campaign Planning & Execution

  5. Support the execution of digital campaigns for PeKa B40, Skim Perubatan Madani, and other programmes.

  6. Monitor campaign performance and optimise for reach, engagement, and impact.

  7. Analytics & Reporting

  8. Track digital KPIs and produce insight reports to guide communication strategy.

  9. Conduct audience segmentation and analyse behavioural patterns.

  10. Brand & Stakeholder Coordination

  11. Work closely with internal teams to ensure consistent messaging.

  12. Coordinate with vendors, designers, agencies, and partners for content development.

  13. Community Engagement

  14. Respond to public queries across digital channels while maintaining professionalism and accuracy.

  15. Identify opportunities to improve digital outreach to underserved communities.

What we're looking for

  1. Bachelor's degree is preferred but not mandatory. Candidates with strong portfolios and practical experience are encouraged to apply.
  2. Minimum 1–3 years' experience in digital marketing, content creation, or social media management.

  3. Proficiency in:

  4. Canva or equivalent design tools

  5. Basic video editing software
  6. Social media analytics dashboards (FB Business, IG Insights, TikTok Analytics, LinkedIn Analytics)
  7. Strong creativity and attention to accuracy, especially for health-related content.
  8. Comfort working in a fast-paced, public-facing environment.
  9. Strong communication skills, including BM and English.

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