Social Commerce

Company Description

Jipinhe Scones is a JAKIM HALAL CERTIFIED Food & Beverages franchise brand established in Shanghai, China, in 2008, with over 400 outlets nationwide. Specializing in traditional Chinese cuisine, the brand offers an array of authentic products, including China-style scones, handmade classic noodles, and traditional Chinese desserts. Dedicated to authentic flavors, Jipinhe Scones uses fresh ingredients and traditional recipes to bring a taste of China to Malaysia.

Role Description

This is a full-time hybrid role for a Social Commerce & Creator Executive (Malay Market) located in Kuala Lumpur, Malaysia, with flexibility for some work-from-home arrangements. Key responsibilities include: Manage TikTok Shop operations, host and support live sessions, and collaborate with Malay-market creators for campaigns and reviews. Create engaging Malay-oriented content for TikTok and Lemon8, and assist with offline events to drive brand engagement and sales.

Qualifications

• Proven abilities in Commerce, Sales, and driving social commerce growth, especially TIKTOK
• Strong Analytical Skills for market research, data analytics, and performance tracking
• Excellent Communication skills for building and fostering relationships with creators and stakeholders
• Customer Service experience to ensure optimal customer satisfaction and engagement
• Familiarity with the Malay market, fluency in Bahasa Malaysia, and proficiency in English
• Ability to work both independently and collaboratively in a hybrid work environment
• Experience in content creation or working with influencers in social marketing is a plus

Job Responsibilities:

1. TikTok Shop Management

• Oversee daily operations of the TikTok Shop, including product uploads, pricing updates, promotions, order coordination, and customer inquiries.
• Monitor shop performance metrics and propose strategies to increase traffic, engagement, and sales conversion.

2. TikTok Live Hosting & Support

• Assist in planning and executing TikTok Live sessions, including preparing scripts, product highlights, promotional activities, and engagement strategies.
• Coordinate with live hosts and ensure smooth technical and operational flow during live sessions.

3. KOL/KOC Collaboration for Group Buys & Food Reviews (Malay Market)

• Identify and engage Malay-market KOLs/KOCs for group buy campaigns, product reviews, and content partnerships.
• Manage collaboration timelines, negotiate deliverables, track performance, and build strong creator relationships.

4. Online Content Creation (Malay-Oriented Photo & Video)

• Create engaging short videos, photos, and social media content tailored for the Malay audience.
• Handle basic shooting, editing, and creative ideation to support marketing campaigns and product storytelling.

5. Social Media Management (Lemon8 & TikTok)

• Manage and grow the brand's presence on Lemon8 and TikTok by posting consistent, high-quality content.
• Develop content calendars, monitor trends, engage with followers, and track performance analytics for continuous improvement.

6. Offline Event Planning & Support (Malay Related)

• Assist in organizing and executing Malay-market offline events such as community activities, product sampling, roadshows, or cultural campaigns.
• Handle event logistics, setup coordination, and onsite support to ensure successful brand activation.

What we're looking for:

• Minimum 3-5 years of experience in a marketing or content creation role, preferably within the food/beverage industry
• Excellent written and verbal communication skills, with a talent for crafting compelling, persuasive content
• Proficiency in digital marketing tools and techniques, including social media, SEO, PPC and email marketing
• Strong analytical skills and the ability to interpret data to make informed, data-driven decisions
• Demonstrated creativity and innovative thinking to develop unique, attention-grabbing marketing campaigns
• Excellent time management and organisational skills, with the ability to juggle multiple projects and deadlines
• A passion for the food and beverage industry and a genuine interest in our scone products

What we offer:

At Jipinhe Scones, we pride ourselves on creating a positive and supportive work environment. As a member of our team, you'll enjoy a competitive salary, hybrid work schedule, generous annual leave, and opportunities for career development and progression. We also offer a range of health and wellness benefits to support your overall well-being.