Sales & Admissions Executive (Early Childhood Education)
4 hours ago
The Role
Own the last segment of enrolment: Meet parents, host high-quality centre tours (in-person), address pain points, and close enrolments while upholding ethical admissions standards and a premium parent experience.
What You'll Do
Parent Tours & Conversion
- Host scheduled tours (and occasional walk-ins), tailoring the route and conversation to each family's needs; highlight curriculum, routines, safety, and teacher quality.
- Run concise discovery (child's age/readiness, care needs, start date, constraints) and deliver clear recommendations and next steps.
- Confidently handle objections (fees, start dates, ratios, routines) and move parents to decision, application, and admission.
- Close enrolments on the spot where appropriate (forms, deposits, documents) and complete accurate handover into the admissions workflow.
- Describe the classroom experience to parents—translate pedagogy into plain language, reference real routines, and provide credible, experience-based answers.
Pipeline Collaboration (CS-Led Nurture)
- Work with pre-qualified, tour-ready leads passed by Customer Service (CS).
- Update lead status post-tour, flag any issues, and schedule follow-ups according to set timelines.
Experience & Events
- Support open days/weekend activations; deliver mini-consults to walk-ins and book tour/assessment slots.
- Conduct short class drop-ins during tours where appropriate and approved.
Compliance & Ethics
- Provide accurate, non-misleading information; respect confidentiality and fair-admissions norms.
- Keep tidy records for enrolment, health, and attendance requirements as directed by the centre manager.
Success Metrics (KPIs)
- Tour-to-Enrolment Conversion (%)
- Show-Up Rate for booked tours (%)
- Days-to-Close (tour to deposit)
- Documentation Accuracy (zero rework/returns)
- Parent Satisfaction after tour (Rating given post-tour to CS team)
What You'll Bring To The Table
Experience
- 2–4 years in school/preschool admissions, education sales, hospitality sales, or consultative retail (closing experience preferred).
- Advantage:
Prior educator background such as Preschool Teacher, Lead Teacher, Centre Manager/Director, or Principal. This helps you: - Translate curriculum and pedagogy into parent-friendly language
- Answer classroom-level questions with credibility (ratios, routines, milestones)
- Build trust quickly with families and staff
Skills
- Confident tour hosting and consultative selling; strong issue-handling and closing.
- Clear spoken and written communication in English and Mandarin an added advantage.
- CRM updates; Experience with CRMs, Google Workspace and WhatsApp Business.
- Professionalism, empathy with parents, and excellent follow-through.
Mobility & Availability
- Based in Klang Valley; own transport.
- Willing to support occasional weekends for events and tours.
Good to Have
- Proven track record improving tour flow or environment to increase conversion (e.g., set tour windows, tour scripts, next steps SOPs).
- Familiarity with ethical admissions frameworks for family-first communication.
- Experience conducting parent-teacher conferences, assessment briefings, or curriculum nights.
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