Creative Strategist

 Kuala Lumpur

Who We Are

We're Damnzai — A Singapore Agency, bold by default.

From Singapore to Malaysia, we made the move for one reason: efficiency that delivers better results for our clients.

We are not just a marketing agency. We also run 
innovative businesses
 — from a hair salon to a creators powered retail + e-commerce concept (where our clients' products are retailing too) — and more to come. We believe in building, testing, and scaling ventures that go beyond the norm.

At our core, we care. For our clients, for their growth, and for the creative work that makes it happen. Every design we craft is more than artwork; it's a marketing driver with a clear purpose.

And we're growing fast. Our KL team is shaping into an 
A-list crew
 where every member plays an important role — not just today, but in the bigger future we're building.

We're proud to be an equal opportunity employer. We welcome talents from all backgrounds, cultures, and walks of life.

Diversity fuels creativity — and great ideas come from unique perspectives, not uniform profiles.

The Role

In today's AI-driven marketing landscape, copywriting is no longer a skill-based craft — it's a performance role. We believe words are not written for beauty, 
but for strategy, persuasion, and conversions.

This isn't a role for journalists or wordsmiths who write elegantly for the sake of it. We're looking for a copy-strategist — someone who understands business objectives, audience psychology, and can translate a brand's product USPs into angles that convert across platforms.

You'll be the strategic backbone of campaigns — shaping messaging direction, working closely with designers, and sometimes leading them — to bring ideas to life across digital, social, and performance-driven channels. This is a role for those who want to drive measurable results, not just deliver creative output.

What You'll Do

• Develop campaign strategies and creative angles that bridge brand storytelling with conversion goals.
• Craft high-performing copy across ads, landing pages, emails, web, organic content, and more - focused on driving clicks, leads, and sales.
• Collaborate closely with designers and media buying teams to ensure copy, creative, and targeting work cohesively.
• Translate strategies into clear, actionable campaign concepts, aligned with audience motivations and platform formats.
• Optimise messaging using data and performance insights, refining what works through testing and iteration.
• Lead or guide creative execution direction with designers (depending on experience and capacity).

What We're Looking For

• 2-5 years of experience in copywriting, creative strategy, or performance marketing.
• If you're a general strategist or sales/marketing specialist who's confident in leading copy and campaign direction - even without traditional copywriting experience - we're open to exploring your fit. We believe the evolving marketing landscape no longer requires a purely skill-based background to perform well in this role.
• If you don't have a relevant portfolio, please include a cover letter that demonstrates your thought process, campaign understanding, or strategic insight - this helps us assess your suitability objectively.
• Strong grasp of marketing funnels, audience psychology, and digital platforms such as Meta, TikTok, Google, and web.
• Effective in Chinese is a bonus - e.g. for copywriting on Xiao Hong Shu (小红书)
• Ability to turn business goals and insights into high-performing creative concepts.
• A mix of creativity and data sense - you think in hooks, angles, and performance metrics.
• Confident communicator, comfortable leading discussions on creative direction and messaging logic.

Why This Role Matters

This is not a "writing" job. It's a thinking job. You'll play a key part in shaping campaigns that determine real business outcomes — helping brands grow, launch, and connect with their audiences effectively.

For the right candidate, this role opens a path toward creativeleadership, with increasing ownership over strategy, client direction, and creative performance.

We're Open To

Candidates across Senior Copywriter → Associate Lead levels, depending on experience, campaign exposure, and strategic maturity.