General Manager, Southern Region

(1) Relevancy

PP & Project Management

• Continuous design optimization and enhancement to achieve for higher efficiency (development), creativity, for market positioning and branding (concepts, composition)
• Continuous building sustainable and effective networking to articulate approval matters in ensuring our competitive advantages
• Continuous enhancing suitable and feasible land bank for development

Sales & Marketing

• Continuous enhance Matrix brand, project positioning and marketing strategy, to penetrate/create new market segment, unparallel customer experience (events, virtual platform, print collaterals) and creation of premium for sustainability

(2) BDPP & Construction

KM & Land Matters

• Establish project development proposition, strategy approach in design aspiration and conceptualize for development to meet current & foreseeable future market trends : Inspiring characters & its identity (uniqueness & thematic: Development, products, gallery & show house), composition, hierarchy, space planning (maximise Density & PL (higher ratio NSA: GFA), effective circulation), constructability and product USP (optimum specification, VM & effective design)
• Review and refine the conceptual & detail master plan and layout to optimize the density and to ensure a thematic and outstanding layout in-line with the agreed project proposition and established development concepts and manage the overall process of approval for land development ie. KM approval including infra & DOE, premium, sub division, issuance of title and etc

Project Planning

• Establish building and landscape proposition, product differentiation and hierachy i.e. space planning, characters and specification (competitive advantage against competitors) to meet the current and foreseeable future market trends
• Manage and monitor the design development teams i.e. detailed design development and review design parameters (cost effectiveness, functionality and efficiency of performances) with practical solution and perform infrastructure related design refinement (coordination and integration)
• Manage & lead PP team from design development incl. building, landscape, detail infra, structure, issuance of tender & construction drawing and TNB approval till handing over of project
• Alternative materials/design & VE to ensure cost efficiency

(3) Sales & Marketing

Manage S&M team and stakeholders:

• to ensure timely & quality delivery of Marketing collaterals (quality, inspiring & high standard), budgeting and tracking of all division's operations
• to build strong sales & marketing team (e.g. market intelligence, analysis and proposal, marketing activities, cost effectiveness, sales performance etc)
• to strengthen engagement with key industry stakeholders (e.g. media, bankers, real estate agencies, creative and digital agencies etc) for competitive advantage.

(4) Sales Admin

• Manage & continuous optimization and enhancement of SOP and system to ensure effective operation and coordination between stakeholders

(5) Project Management & Construction Management

• To manage, monitor & to ensure projects delivery & quality, resolve critical design and disputes, enhancement of design
• Main Contractor : Dispute matters with sub contractor on contractual issues
• Contract Matters: review on new/enhance specification, design KPI, scope of work, performance specification, review elemental and trades costing on their historical cost and ensure their consistency (effective contract structures, trades classification & cost)

(6) Customer Service upon VP / Strata Management / Township Management

Manage and liaise with relevant stakeholders (project's team, contractors and homeowners):

• Project VP and formation of RA
• Overall monitoring and managing defects rectifications are executed in timely manner and ensuring customers' satisfaction
• Customer relationship crisis management
• Township maintenance including Landscape (by developer) - Quality, functionality & cost