TikTok E-Commerce Lead

2 days ago

Petaling Jaya, Selangor, Malaysia CARSOME Full time

About You

We are seeking an experienced
TikTok E-Commerce Lead
to oversee and scale our nationwide live commerce operations. This role is perfect for someone who can manage teams, optimize workflows, and ensure the highest performance across regions.

Your Day-to Day

  • Responsible for live streaming channel overall performance including sales KPI, channel effectiveness and operations efficiency.
  • Lead and manage
    end-to-end TikTok live streaming operations
    across Malaysia.
  • Coordinate with the commercial team on product planning for live streaming sales strategy.
  • Design and implement the
    team structure
    , including Live Operations Managers and Hosts.
  • Collaborate closely with Live Operations Managers to
    monitor regional performance
    and optimize processes & conversion.
  • Collaborate with hosts on
    scriptwriting, product briefings, and content planning
  • Process operational insights and data from Ops Managers to
    continuously improve live streaming strategies
    .
  • Set nationwide KPIs and targets, ensuring alignment with overall business goals.
  • Develop
    scalable frameworks and best practices
    for live stream planning, execution, and content optimization.
  • Represent the live commerce function internally and liaise with TikTok or other platform stakeholders.

Your Know How

  • Minimum
    3 years of experience
    in e-commerce, live streaming, or digital marketing, with
    proven leadership experience
    .
  • Strong understanding of
    TikTok/Douyin e-commerce
    ecosystem and short-form content strategies.
  • Data-driven mindset with experience in
    analyzing KPIs, metrics, and GMV
    .
  • Excellent
    communication and stakeholder management skills
    , fluent in Mandarin and Bahasa Malaysia.
  • Ability to manage
    nationwide teams
    and multiple regional operations effectively.

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