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Digital Marketing Executive

2 weeks ago


Penang, Malaysia Venturestar Group Full time 30,000 - 60,000 per year
About Us

Venturestar Group is a multi-division company across business, technology, and marketing solutions. Within the Group, Retrend Media, the team we're hiring — specializes in advertising and marketing on Xiaohongshu (XHS) and TikTok, KOC coordination, and IP/Brand development. With flexible cooperation models and deep platform expertise, we help brands increase exposure, improve conversion, and achieve sustainable growth.

Retrend Media — What we do

  • XHS / TikTok performance seeding, commerce & ad campaigns
  • KOC matrix (in-house + partnered creators) for word-of-mouth growth
  • IP & Brand Development: positioning, visual identity, content system
Key Responsibilities:

1.Content Planning & Strategy

Develop content plans aligned with brand direction & campaign goals. Research trends, competitor angles, and market insights. Prepare pitching decks and content proposals for clients.

2.Content Creation & On-Camera Performance

Participate in photo/video shooting sessions. Edit short-form videos for XHS / TikTok (CapCut, VN, Adobe tools). Be highly confident appearing on camera for: Product demos Behind-the-scenes content IP storytelling Host-style content (talking head, lifestyle, review format) Deliver smooth and energetic performance during live streams.

3.Live Commerce

Host live-stream sessions on TikTok / Shopee. Present products in an engaging and persuasive way. Work with marketing teams on scriptflow, hooklines, product selling points, CTA strategy. Communicate with moderators on real-time adjustments (pricing, bundling, vouchers). Review live-stream analytics to improve future performance.

4.E-Commerce Operations Support

Assist with uploading products, organizing SKUs, and optimizing product descriptions. Coordinate with logistics/admin for fulfilment. Track basic metrics: CTR, CVR, sales, retention, viewer drop rate, etc. Support ads setup or retargeting when needed (bonus skill).

5.Client Communication & Reporting

Join pitching or review sessions. Translate requirements into actionable content/livestream plans. Prepare weekly insight reports and improvement strategies.

Requirements / Skillsets
  • Diploma or Degree in Marketing, Mass Comm, Multimedia, or related field.
  • Basic understanding of digital marketing concepts (content funnel, audience targeting, engagement metrics).
  • Hands-on experience with Canva / CapCut / VN / Adobe Premiere / Lightroom / Photoshop / Tiktok is a plus.
  • Confident in copywriting and storytelling.
  • Willing to learn and adapt to new social-media trends.
  • Bonus: Experience in ads setup or campaign management.
Personality Traits
  • Creative thinker with a problem-solving mindset.
  • Team player but capable of working independently.
  • Curious, passionate about social media and marketing trends.
  • Comfortable working in a fast-paced, content-driven environment.
Benefits
  • Annual increments & performance bonuses
  • Opportunities for professional growth and development
  • Fully flexible hybrid working arrangements
  • Young, vibrant, and dynamic culture
  • Office snacks & drinks: unlimited snacks, beverages, and coffee machine
  • Tools & Learning support: AI/software access and relevant courses.