Specialist, Customer Conversion

Who We Are:

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.

OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.

Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.

OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

What You'll Be Doing:

Community Content Strategy & Planning

• Develop comprehensive community content strategies aligned with business goals, establishing a structured content matrix (educational, event-driven, trending, and interactive topics).
• Create a community content calendar covering daily topics, market insights, trading highlights, and event promotions.
• Plan and produce high-quality content based on platform campaigns, product updates, and market trends to boost engagement and retention.
• Deliver content in diverse formats with professional, clear messaging consistent with brand tone and positioning.

Content Management & User Engagement

• Regularly maintain and update content templates and asset libraries to enhance efficiency and reusability.
• Develop tailored content strategies for different user segments (beginners, advanced users, active traders) to drive participation and loyalty.
• Foster community engagement and user trust through targeted content and interactive initiatives, encouraging platform recognition and trading activity.

Data Analysis & Content Optimization

• Track and analyze content performance metrics (e.g., views, engagement rate, feedback), and continuously refine strategies to better achieve business objectives.
• Monitor community data trends regularly to identify areas for improvement and ensure sustained community growth.

What We Look For in You:

1. Bachelor's degree or above in Marketing, Communications, Finance, or related fields.
2. Minimum 2 years of experience in community or content operations.
3. Excellent command of spoken and written English and Mandarin as the role requires to deal with China Mandarin speaking counterparts.
4. In-depth understanding of the crypto industry and trading markets, with the ability to translate complex concepts into engaging community content.
5. Strong writing and content creation skills, capable of simplifying technical topics for broader audiences.
6. Analytical mindset with experience using data insights to optimize content and operational strategies.
7. Willing to work in Tun Razak Exchange, walking distance to MRT TRX.

Nice-to-Haves:

1. Experience in exchanges, Web3, or fintech industries.
2. Proven success in community growth or user conversion initiatives (e.g., trading incentive campaigns, content-driven engagement).

Benefits & Perks:

• Competitive remuneration package (Base Salary + Yearly Bonus)
• Meal allowance up to RM 500/ month
• Unlimited transport allowance (T&C apply)
• Monthly team building
• RM 3,500 training & wellness benefits per annum
• Convenient workplace (5 minutes walk from MRT TRX)
• Insurance coverage for employees & dependants
• Excellent prospects for growth and promotion: We provide you with assistance, opportunities for skill development, mentoring, and training programmes to help you succeed
• Employee engagement, recognition and appreciation program
• Multinational working environment: Advance your career by interacting with individuals from various backgrounds, cultures, and nation

#LI-Onsite #LI-JC3
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