Manager - Foodservice Channel

Position Overview

The role is responsible for managing and growing sales within the foodservice channel, including HORECA, Bakery, Catering, and Distributor partners. This role focuses on building customer relationships, executing channel strategies, and delivering sales targets through effective account management and distributor partnerships.

About Our Company

PrimaBaguz, established in 1987, is a Malaysian manufacturer renowned for its high-quality halal meat products consisting of frankfurters & sausages, cold-cuts, gourmet soups and sauces, meatballs and patties. Since 2020, it has been part of Johnsonville, a leading processed meat company from Wisconsin, USA. This acquisition strengthens Johnsonville's foothold in Southeast Asia and enables access to global foodservice clients such as quick-service restaurants and HORECA services. Johnsonville aims to utilize PrimaBaguz's halal expertise to expand into growing markets in Asia and the Middle East.

Responsibilities

Sales & Account Management

• Manage and grow assigned foodservice accounts, ensuring delivery of sales, volume, and profitability targets.
• Build and maintain strong customer relationships with HORECA, Bakery, Catering, and Distributor partners.
• Negotiate pricing, contracts, and promotional agreements with customers.
• Develop Joint Business Plans with key accounts to strengthen partnerships.
• Monitor account performance and ensure excellent execution of programs.

Channel Development

• Execute the foodservice strategy to drive channel penetration and category growth.
• Identify new opportunities within the foodservice sector and recommend tailored solutions.
• Work with distributors to expand market reach and improve sales coverage.
• Stay updated on competitor activities, market dynamics, and industry trends.

Execution & Collaboration

• Coordinate with Marketing on customer promotions, POSM, and activations.
• Collaborate with R&D and Technical teams to deliver customized solutions for customers.
• Partner with Supply Chain to ensure accurate forecasting, timely order fulfillment, and service excellence.

Reporting & Planning

• Track sales performance, prepare reports, and present updates to management.
• Manage trade spending within budget and ensure ROI on initiatives.
• Support the Senior Manager/Head in channel planning and execution.

Education

• Bachelor's Degree in Business, Marketing, or related field.

Experience

• 6–8 years of sales/commercial experience in FMCG foodservice; multi-market exposure preferred.
• Strong experience in managing HORECA, Bakery, Catering, and Distributor partners
• Experience making data-driven decisions (distributor dashboards, insights to drive menu penetration, etc.)

Skills

• Proven negotiation and relationship management skills.
• Knowledge of distributor management is a plus.
• Strong commercial acumen, analytical skills, and execution focus.
• Excellent communication and presentation skills.

Competencies

• Account Management & Negotiation
• Customer Relationship Building
• Channel Execution & Growth
• Cross-Functional Collaboration
• Commercial & Analytical Skills
• Results-Oriented

Other Requirements

• Willingness to travel and work flexible hours.

Benefits and Compensation

Why join us?

As a growing organization, PrimaBaguz offers a truly exciting career for a qualified candidate.

• Medical and dental benefits to support your well-being
• Meal subsidy for added convenience.
• Accident and surgical insurance coverage for peace of mind.
• A friendly and professional work environment that supports collaboration and mutual respect.
• Training and development programs to help you grow your knowledge, skills, and career.
• Clear paths for career advancement within the company, we believe in promoting from within.
• The chance to be part of a remarkable team that values results, innovation, and dedication.