Xiaohongshu Marketing Content Writer 小红书营销内容策划编辑

Hashmeta was founded in 2012 and has successfully assisted over 1,000 local brands and 20,000 regional advertisers in achieving their digital marketing objectives by fusing creative content strategy with intelligent targeting. With an experienced team of  in-house digital marketers, we are now one of Asia's fastest-growing digital marketing companies.

In the last decade, Hashmeta has evolved into a full-suite martech company — bolstering the agency business with proprietary products that work hand in hand for a differentiated business model. Our products include Skoolopedia – an education platform; StarNgage – an influencer marketplace; ShopperBoard – a fashion shopping app; ShopperCliq – a social commerce app; and our most recent launch, the Hashmeta Academy where we nurture the next generation of digital marketers.

Headquartered in Singapore, Hashmeta has offices in Malaysia, Thailand, Indonesia, Vietnam, and China.

JOB RESPONSIBILITIES

• Responsible for the content of the official accounts of Xiaohongshu clients, extracting key hot spots based on XHS traffic trends and integrating them into content strategy and output;
• Independently output popular content and organize copywriting topic selection meetings and brainstorming meetings.
• Responsible for the overall execution of Xiaohongshu marketing projects for brand customers, optimizing and reviewing content published by KOLs, and controlling the overall content direction;
• Responsible for writing brand briefs, including but not limited to brand communication manuscripts, posters, soft articles, hot topics, etc.;

JOB REQUIREMENTS

• Applicants with a bachelor's degree or above with priority given to majors in Chinese, advertising, journalism and marketing;
• A high level of Chinese proficiency is a must; Applicants with own XHS account and experience in XHS content creation is highly preferred;
• 3-5 years or more of working experience in content writing or marketing positions. Applicants with working experience in advertising companies are preferred;
• Those who have successfully created popular notes, videos, and articles will be given priority; candidates with own social media management experience will be given priority;
• Have a strong sense of responsibility, ability to withstand pressure, copywriting skills, good aesthetics, proactive communication, and willingness to accept challenges.

岗位职责

• 负责品牌客户小红书官方账号的内容运营,根据平台流量趋势提炼关键热点融入到内容策略及产出;
• 独立输出爆款内容,组织文案选题会、脑暴会。
• 负责品牌客户小红书营销项目整体执行,针对博主发布内容进行优化及审核,把控整体内容方向;
• 负责撰写品牌brief,包括但不限于品牌传播稿件、海报、软文、热点动态等方向;

任职要求

• 本科学历及以上,中文、广告、新闻传播、市场营销专业优先;
• 具备高阶中文内容创作能力; 小红书内容创作者/博主或具有相关经营者优先;
• 3-5年及以上内容运营或市场营销岗工作经验,有广告公司工作经验者优先;
• 成功打造过爆款笔记、视频、文章,有自媒体运营经验伙伴优先;
• 具备较强的责任心和抗压能力、文案能力,审美好、沟通积极主动,乐于接受挑战。