Social Media Manager – APAC Region

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tiens Full time 60,000 - 120,000 per year


Location: Kuala Lumpur, Malaysia (Regional Role) | 工作地点:马来西亚吉隆坡(区域职位)


Full-time | Hybrid Work Environment | 全职 | 混合办公模式

About Tiens Group (天狮集团简介)

Tiens Group
is a global health and wellness enterprise with operations in over 190 countries, dedicated to empowering people through innovative products, education, and entrepreneurial opportunities.

天狮集团是一家在全球190多个国家和地区开展业务的国际健康产业集团,致力于通过创新产品、教育培训及创业平台,赋能全球消费者与合作伙伴,共创美好生活。

The APAC region plays a key role in driving the Group's
digital transformation, social commerce, and brand development
strategies.

亚太区域在集团的
数字化转型、社交电商发展与品牌建设
中,扮演着至关重要的战略角色。

Position Overview | 职位概述

We are seeking a passionate and creative
Social Media Manager (APAC Region)
to lead the region's online presence, digital storytelling, and engagement strategy.

我们正在寻找一位充满热情与创意的
亚太区域社交媒体经理
,负责统筹区域线上品牌形象、内容创作与互动策略。

This role will also train and support Tiens distributors across the region to strengthen their
digital marketing and social media capabilities.

该职位还将为区域内的经销商提供
社交媒体与数字营销能力提升培训
,助力团队共同成长。

Key Responsibilities | 主要职责

  • Manage
    Tiens APAC social media channels
    (Facebook, Instagram, TikTok, YouTube, LinkedIn, etc.) to enhance brand visibility and engagement.
  • 负责管理亚太区域各主要社交媒体平台,提升品牌影响力与粉丝互动。
  • Develop and execute
    regional social media campaigns
    aligned with corporate and product strategies.
  • 制定并执行与集团战略及产品推广相匹配的社交媒体营销计划。
  • Plan and manage
    content calendars
    , storytelling, and visual campaigns for new product launches, events, and training programs.
  • 规划与管理区域内容日历,策划新品发布、活动及培训类宣传内容。
  • Collaborate with
    country teams and distributors
    to localize campaigns while maintaining brand consistency.
  • 与各国分公司及经销商团队紧密合作,确保品牌形象统一与内容本地化。
  • Conduct
    regional training sessions
    to improve distributors' digital branding, short video, and content creation skills.
  • 举办区域经销商培训课程,提升其短视频拍摄、内容创作及品牌传播能力。
  • Analyze social media data and prepare monthly performance reports with actionable insights.
  • 分析社交媒体数据并提交月度绩效报告与改进建议。
  • Coordinate with HQ's global communication team for campaign adaptation and digital innovation.
  • 与总部数字传播团队协作,推动创新与区域整合项目落地。

Requirements | 任职要求

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 市场营销、传播或相关专业本科及以上学历。
  • 3–5 years of experience in
    social media management or digital marketing
    , preferably in regional or multinational environments.
  • 3–5年社交媒体管理或数字营销经验,有跨国或区域性工作经验者优先。
  • Strong understanding of
    social media algorithms, paid campaigns, and content optimization.
  • 深入了解各主流社交平台算法、付费广告及内容优化策略。
  • Excellent communication and writing skills in
    English and Mandarin (required).
  • 具备出色的
    中英文沟通与书写能力(必须条件)
    。能以中文进行汇报、培训与沟通。
  • Additional proficiency in other Asian languages (Thai, Bahasa Indonesia, Vietnamese) is a plus.
  • 掌握泰语、印尼语或越南语者优先。
  • Creative mindset, cross-cultural coordination ability, and strong execution skills.
  • 具备创新思维、跨文化协调与高效执行力。

Why Join Us | 加入我们的理由

  • Be part of Tiens Group's transformation into a global
    AI + Digital Health
    leader.
  • 加入天狮集团,共同见证集团迈向
    AI数字健康
    领域的全球化转型。
  • Lead high-impact
    digital campaigns
    across diverse APAC markets.
  • 统筹并领导覆盖亚太多国的高影响力数字化传播项目。
  • Collaborate with an international and visionary team that values
    innovation, education, and entrepreneurship.
  • 与国际化、富有远见的团队共事,致力于创新、教育与创业精神
    的融合发展。

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