Social Media Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia EBC TECHNOLOGY MALAYSIA SDN. BHD. Full time 60,000 - 120,000 per year
  1. Global Strategy & Governance


• Develop a comprehensive global social media strategy aligned with overall brand, marketing, and business objectives.


• Define clear KPIs, success metrics, and reporting cadence for global and regional social activities.


• Govern page administration, user access, and content rights management across all platforms and markets.


• Establish and maintain social media guidelines, tone of voice, and visual identity for consistent global execution.

  1. Platform Management & Content Excellence


• Oversee and optimize the brand's presence across all major platforms — Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and YouTube.


• Amplify existing content and identify opportunities for new, engaging, insight-led content formats that resonate with diverse audiences.


• Partner with creative teams and agencies to ensure high-quality, on-brand content output.


• Provide input into content templates, toolkits, and assets to drive brand uniformity across global and local channels.

  1. Market Collaboration & Campaign Leadership


• Partner with in-country social media managers and marketing teams to ensure alignment with the global strategy while empowering local relevance.


• Offer guidance on best practices, emerging trends, and platform algorithms, helping local teams tailor their content for performance.


• Co-develop and support global and regional campaigns, particularly during key brand moments and product launches.


• Collaborate on KOL and influencer partnerships to extend reach and authenticity where relevant.

  1. Insights, Analytics & Continuous Improvement


• Utilize social media analytics tools to track global and local performance, uncover insights, and drive data-informed decisions.


• Lead monthly performance reviews, extracting actionable insights from engagement, follower growth, and conversion metrics.


• Monitor social listening and sentiment analysis to protect brand reputation, pre-empt issues, and identify emerging opportunities.


• Benchmark against competitors to inform strategy and differentiate the brand's social presence.

  1. Leadership & Agency Management


• Manage global social media agencies — defining scope of work, deliverables, budgets, and timelines.


• Build, mentor, and inspire a high-performing global social media team, positioning it as a centre of excellence.


• Foster a culture of creativity, experimentation, and learning across all regions.


• Advocate for social media within the organization, demonstrating its business

impact and influence on brand equity.

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