Social Media Marketing Specialist

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Okai Sdn. Bhd Full time 48,000 - 72,000 per year

Job Description:

Role Overview: Responsible for developing and executing social media strategies to enhance brand awareness, drive user engagement, and support user acquisition for our social app.

Key Responsibilities:

  • Create and curate engaging content for all social media platforms (Instagram, TikTok, Facebook, XHS, etc.)
  • Manage brand presence and create brand awareness accross platforms
  • Develop and maintain a content calendar to ensure consistent posting schedule
  • Monitor and engage with user comments, messages, and brand mentions across platforms
  • Analyze social media metrics and provide insights to optimize performance
  • Stay up-to-date with emerging social media trends, features, and best practices
  • Collaborate with the marketing team to align social media strategies with overall marketing goals
  • Work with the design team to create visually appealing graphics and videos for social posts
  • Implement social listening strategies to understand user sentiment and identify opportunities
  • Manage and grow our social media community through creative engagement tactics
  • Coordinate with influencer marketing executive to amplify campaign messaging

Requirements:

  • 2+ years of experience in social media marketing, preferably for a mobile app or tech company
  • Proven track record of growing social media accounts and driving engagement
  • Excellent writing skills with the ability to adapt tone for different platforms and audiences
  • Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.)
  • Basic understanding of graphic design and video editing for social content creation
  • Strong analytical skills with experience using social media analytics tools
  • Knowledge of social media advertising platforms and best practices
  • Up-to-date understanding of algorithm changes across major social platforms
  • Creative problem-solver with the ability to think outside the box
  • Portfolio of successful social media campaigns is a plus
  • Proficiency in Mandarin is a must

Job Type: Full-time

Pay: RM4, RM6,000.00 per month

Benefits:

  • Free parking
  • Maternity leave
  • Opportunities for promotion
  • Parental leave

Experience:

  • Social Media Marketing: 3 years (Preferred)

Language:

  • Mandarin (Required)
  • English (Required)

Location:

  • Kuala Lumpur (Required)

Work Location: In person

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