Social Media Marketing Specialist

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia OXYBENEFITS HEALTH SDN BHD Full time 60,000 - 80,000 per year

Job Description

Social Media Management

  • Manage Oxynergy social media channels (Facebook, Instagram, TikTok, LinkedIn) from content planning and publishing to community engagement.
  • Develop engaging content strategies, including posts, videos, and stories, to enhance brand presence.

Influencer Relationship Management

  • To widen brand reach, engage influencers and build connections with influencers.
  • Plan and produce content for paid initiatives and go-to-market campaigns together with cross-functional teams, such as Product Marketing and Acquisition.
  • To boost approaches, explore new concepts, try out different content formats, and determine what contributes to engagement and conversion, analyze performance statistics.

Data-Driven Insights

  • Utilize analytics tools to monitor performance metrics and provide actionable recommendations.
  • Preserve your brand's reputation high by attending to inquiries, comments, and online reviews as soon as possible.
  • Keep on top of things: Stay up to date with social media and digital trends to guarantee creative solutions.

Community Engagement

  • Foster relationships with online followers, ensuring consistency in tone and messaging.
  • Build and nurture relationships with relevant social media communities to increase brand credibility.

Requirements

  • Possesses Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • Possesses at least 3 years of experience in social media management, preferably with a background in creative or social media agencies.
  • Candidate with knowledge and experience in social media content management and copywriting are required.
  • Proficiency in design and video editing tools such as Adobe Photoshop, Illustrator, Canva, CapCut, and etc.
  • Ability to produce compelling graphics, videos, and multimedia content for digital and print platforms.
  • Strong communication skills and ability to work independently or with a team to meet deadlines.
  • Good command in English and Malay, additional language skill is an added advantage

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