Marketing Executive

19 hours ago

Sungai Buloh, Selangor, Malaysia Filter Man Supply Sdn Bhd Full time

岗位角色

协助规划与执行各类营销活动,以提升品牌知名度、增强客户参与度,并推动业务增长。此岗位将参与数字营销、内容创作、活动协调,以及线上与线下的日常营销运营工作。

主要职责(Key Responsibilities)

1. 数字营销支持(Digital Marketing Support)

  • 协助管理社交媒体平台(Facebook、Instagram、TikTok、LinkedIn 等)。
  • 制作与安排发布内容,包括文案、视觉素材、短视频(Reels)及帖子。
  • 监控线上互动,并回应基本客户询问。
  • 协助执行数字广告投放与成效数据追踪。
  • 更新网站内容,支持 SEO/线上获客活动。

2. 内容创作与创意支持(Content Creation & Creative Support)

  • 与设计师及多媒体团队合作,制作视觉、视频及宣传素材。
  • 协助制作各类营销材料,如宣传册、横幅、产品照片及推广内容。
  • 需要时负责产品拍摄(照片/视频)。

3. 活动与宣传协调(Campaign & Event Coordination)

  • 协助策划与执行营销活动及促销计划。
  • 支持活动成效追踪与报告准备。

4. 市场调查与分析(Market Research & Analysis)

  • 进行基本市场调查,包括竞争者分析、趋势研究及客户偏好。
  • 从活动中收集数据与洞察,并提出改进建议。
  • 协助准备营销报告与简报文件。

5. 品牌与沟通管理(Branding & Communication)

  • 确保所有营销内容符合公司品牌形象及语调。
  • 维护内容日历并确保按时发布素材。
  • 支持内部沟通活动,如公司公告及内部活动。

6. 团队支持与协作(Team Support & Collaboration)

  • 与设计师、多媒体创作者、市场执行员及销售团队密切合作。
  • 参与头脑风暴会议并提出创意想法。
  • 维护营销文件、图片库及数据库。
  • 根据需要支持市场经理及团队处理临时任务。

Key Responsibilities

1. Digital Marketing Support

  • Assist in managing social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.).
  • Create and schedule content including captions, visuals, reels, and posts.
  • Monitor online engagement and respond to basic customer enquiries.
  • Assist in running digital advertisements and tracking performance metrics.
  • Update website content and support SEO/lead-generation activities.

2. Content Creation & Creative Support

  • Work closely with designers and multimedia team to develop visuals, videos, and promotional materials.
  • Assist in creating marketing materials such as brochures, banners, product photos, and promotional content.
  • Conduct product photo/video shoots when required.

3. Campaign & Event Coordination

  • Assist in planning and executing marketing campaigns and promotions.
  • Support campaign performance tracking and reporting.

4. Market Research & Analysis

  • Conduct basic market research on competitors, trends, and customer preferences.
  • Gather insights from campaigns and provide recommendations for improvement.
  • Assist in preparing marketing reports and presentations.

5. Branding & Communication

  • Ensure all marketing content aligns with company branding and tone.
  • Maintain content calendars and ensure timely posting of materials.
  • Support internal communication activities such as corporate announcements or internal events.

6. Team Support & Collaboration

  • Work closely with designers, multimedia creators, marketing executives, and sales teams.
  • Participate in brainstorming sessions and contribute creative ideas.
  • Maintain marketing files, image libraries, and databases.
  • Support the marketing manager and team on any assigned ad-hoc tasks.

Qualifications

  • Bachelor's Degree in Marketing, Mass Communication, Business, Multimedia, or related field.
  • 2–3 years of marketing experience preferred (fresh graduates with strong portfolios may also be considered).
  • Experience in social media content creation or digital marketing is an advantage.
  • Good understanding of social media platforms and digital trends.
  • Basic knowledge of marketing tools (Meta Ads, Google Analytics, Canva, SEO, etc.) is an advantage.
  • Strong communication and writing skills (English/BM/Chinese depending on business need).
  • Creative mindset with an eye for design and content quality.
  • Organized, proactive, and able to work independently.
  • Ability to multitask and meet deadlines in a fast-paced environment.

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