Campaign Operations Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia CM Horizon Consultancy Full time 60,000 - 120,000 per year

活动运营专员

工作地点
:远程办公 / 灵活办公

岗位类型
:全职

职位描述

我们正在招聘一位具备执行力、创意与数据意识的
活动运营专员
,主要负责公司 App 内的广告投放、活动内容管理与用户互动策划。你将参与 App 首页、弹窗、banner、活动页等关键资源位的活动策划与上线,提升用户点击率、转化率与活跃度。

这个岗位非常适合熟悉淘宝、拼多多、Shopee、小红书等电商/内容类 App 运营机制的人才。

岗位职责
1. App 内活动内容策划与执行

  • 策划 App 内各类推广活动,如首页 banner、弹窗、活动专区等内容排期与文案;
  • 根据不同节点(如新客、促销、节日活动)设定用户触达策略;
  • 协调设计、开发、产品等团队,确保活动如期上线;
  • 管理投放节奏,保持内容新鲜度,防止审美疲劳。

2. 用户数据跟踪与效果优化

  • 跟踪各类资源位的点击率、转化率、停留时长等指标,分析用户行为;
  • 收集用户反馈,形成数据分析报告及活动复盘报告;
  • 根据数据结果不断调整活动内容与位置策略,提升效率与 ROI。

3. 资源管理与跨部门协作

  • 管理 App 资源位日历(slot calendar)与素材库;
  • 与市场、公关、产品等部门密切配合,整合活动素材与话题点;
  • 参与探索自动化投放、A/B 测试机制,提升运营效率。

任职要求

  • 大专及以上学历,市场营销、新媒体、产品运营等相关专业优先;
  • 至少 1 年 App 内容投放 / 运营经验,熟悉电商/内容平台(如淘宝、拼多多、小红书)为佳;
  • 熟悉 App 内推广逻辑,如资源位分类、用户分层运营等;
  • 具备良好的数据敏感度,能通过数据推动内容优化;
  • 较强的沟通能力与跨团队协作能力,能独立推进项目;
  • 熟练使用 Excel、内容管理后台(CMS)、活动排期工具等。

Job Description

We are looking for a creative and execution-oriented
Campaign Operations Executive
to manage in-app content placements, promotions, and interactive campaigns. This role is responsible for operating various promotional modules inside the app—such as homepage banners, pop-ups, activity landing zones, etc.—to drive user attention, click-through rate, conversions, and retention.

This position is ideal for candidates familiar with the operations model of apps like
Taobao, Pinduoduo, Xiaohongshu (REDNOTED), Shopee
, etc.

Key Responsibilities
1. In-App Campaign Planning & Execution

  • Plan and deploy in-app promotions across key content slots such as homepage banners, pop-ups, special activity pages, etc.
  • Design differentiated engagement strategies based on user segmentation and event triggers (e.g., new user, promo season, festive campaigns).
  • Work with cross-functional teams (design, tech, product) to ensure campaigns launch on schedule and meet creative standards.
  • Manage content release rhythm and keep promotions fresh to avoid user fatigue.

2. Data Monitoring & Campaign Optimization

  • Monitor campaign performance metrics such as CTR, CVR, dwell time, etc., to identify areas for improvement.
  • Analyze user feedback and behavioral data to optimize campaign strategies and placements.
  • Produce post-campaign review reports with actionable insights and recommendations.

3. Slot Management & Cross-Functional Collaboration

  • Maintain an up-to-date slot calendar and manage in-app content inventory.
  • Collaborate closely with marketing, PR, and product teams to align content and communication priorities.
  • Participate in testing and deploying new tools like A/B testing, content automation, and personalization algorithms.

Requirements

  • Diploma or above in Marketing, New Media, Product Operations, or related fields.
  • At least 1 year of experience in content operations or campaign management, preferably in mobile/internet/app-based companies.
  • Strong understanding of in-app promotion logic and resource slot mechanisms (e.g., banners, pop-ups, segmented placement).
  • Comfortable working with data; able to interpret metrics and propose optimizations accordingly.
  • Strong communication and collaboration skills to drive execution across teams.
  • Proficiency in Excel, CMS tools, or campaign scheduling platforms is a plus.

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