Regional Sports Marketing Manager
2 weeks ago
About us
:
"Keep Moving"
永不止步
ANTA was established in 1991, while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and RMB counter)). The mission of the company is to integrate the sports spirit of "Going Beyond Oneself" into everyone's daily life. ANTA Sports principally engages in design, R&D, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. Over the years, the company formed three brand groups: Performance Sports Brands, Fashion Sports Brands and Outdoor Sports Brands, empowering everyone who loves sports. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE, and JACK WOLFSKIN etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc'teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Responsibilities:
1. Athlete & Ambassador Management
- Identify, sign, and manage local athletes, coaches, and key opinion leaders aligned with Wilson's brand positioning.
- Coordinate product seeding, contracts, and performance evaluation.
- Activate athlete partnerships across social, retail, and event channels.
2. Event & Community Activation
- Plan and execute tennis, pickleball, and padel activations (tournaments, demos, grassroots clinics, exhibitions).
- Partner with clubs, academies, and retailers to build Wilson communities.
- Ensure brand consistency and local relevance across all event executions.
3. Sponsorship & Partnership Management
- Support key sponsorships (federations, events, teams) to maximize brand visibility and consumer engagement.
- Negotiate and manage partnership deliverables, ensuring ROI and strategic alignment.
4. Pro Shop & Court Ecosystem Development
- Build and manage partnerships with key tennis, padel, and pickleball clubs to strengthen Wilson's on-court presence.
- Lead the marketing setup and operation of Wilson Pro Shops, ensuring consumer experience and brand consistency.
- Develop and execute court sponsorship programs, including branding, equipment supply, and co-branded activities.
- Plan and activate demo sessions, playtest events, and product experience days to drive trial and conversion.
- Collaborate with sales and retail teams to connect on-court engagement with sell-through performance.
- Establish an integrated "court ecosystem" by connecting athletes, coaches, pro shops, and players into a sustainable Wilson community.
5. Reporting & Analysis
- Track KPIs: reach, engagement, attendance, and conversion.
- Provide reports on athlete performance and event ROI.
- Continuously optimize marketing investment based on insights.
Qualifications:
- Bachelor's degree in Marketing, Sports Management, Business, or related field
- 3–6 years of experience in sports marketing, brand marketing, or event management (preferably within sports or lifestyle brands)
- Knowledge of tennis or racquet sports ecosystem (clubs, coaches, tournaments)
- Experience managing athletes, influencers, or sports partnerships
- Excellent interpersonal, communication, and project management skills
- Proficiency in Microsoft Office / Google Workspace; familiarity with CRM or content tools is a plus
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