Digital Marketer

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia XIDEAS Full time $38,000 - $63,000 per year

Xideas — End-to-End Property Marketing Specialist

About Xideas

Xideas is a leading end-to-end property marketing specialist, partnering with Malaysia's top developers to deliver impactful branding, digital campaigns, creative production, and sales enablement solutions. With over 200 property projects executed, we excel at combining creativity, data, and strategy to influence real buyer decisions.

We are seeking a Digital Marketer who can create compelling content, support video-first storytelling, and most importantly, drive high-quality lead generation through social media platforms.

Role Overview

You will play a central role in shaping digital campaigns for property launches, lifestyle branding, and developer accounts. This position requires a strong blend of creativity, digital strategy, and performance marketing mindset—especially focused on generating leads through Meta, TikTok, Google, and other digital channels.


Key Responsibilities

  1. Social Media Lead Generation (Property-Focused)

-Plan, execute, and optimise lead generation campaigns on Meta (Facebook/Instagram), TikTok Ads, and Google Ads.

-Build and manage conversion funnels tailored to property buyer journeys.

-Monitor Cost Per Lead (CPL), Cost Per Result (CPR), and lead quality metrics; optimise campaigns accordingly.

-Work closely with the performance team to improve audience targeting, creative formats, and conversion rates.

-Analyse lead performance from CRM or developer handover to measure campaign effectiveness.

  1. Digital Marketing Content & Campaign Execution

-Develop digital marketing strategies for property launches, retargeting campaigns, and nurturing funnels.

-Manage content calendars for developer projects and Xideas-owned platforms.

-Monitor analytics across multiple platforms and prepare performance reports with improvement strategies.

-Stay updated with platform trends, algorithm changes, and new advertising formats.

  1. Content Creation & Copywriting

-Create persuasive content for social media, landing pages, show unit highlights, lifestyle stories, and promotional campaigns.

-Write ads copy, headlines, hooks, and scripts optimised for lead generation and engagement.

-Repurpose content into various formats for maximum exposure across Meta, TikTok, YouTube, and LinkedIn.

  1. Videography & Video Editing (Bonus)

-Ability to shoot simple yet compelling videos such as:

(Show unit tours, Site progress, Developer interviews, Lifestyle snippets, Behind-the-scenes content)

-Edit videos with strong storytelling flow for Reels, TikTok, and property advertisements.

-Assist in basic filming setups and maintain content quality standards.

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