Executive - Marketing Automation Developer

3 days ago

Bangsar South Kuala Lumpur, Malaysia Scicom (MSC) Berhad Full time 6,250 - 9,250 per year

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Job Description

The Responsibilities of the Role:

  • Designs and executes solutions on enterprise-grade Marketing Automation platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua, Braze, Iterable, or similar, with integrated Customer Data Platforms (CDPs) to drive personalized, omnichannel customer engagement.
  • Partner with business stakeholders to translate marketing strategies into technically sound campaign solutions.
  • Develop and launch complex, automated, cross-channel campaigns (email, SMS, push notifications, etc.).
  • Translate business objectives into actionable data flows and campaign logic, utilizing available marketing automation and CDP tools.
  • Design and document campaign workflows using segmentation, personalization, and automation capabilities of leading platforms.
  • Provide platform-agnostic best practice recommendations to improve campaign performance and deliverability.
  • Leverage CDPs (e.g., Salesforce Data Cloud, Segment, Tealium, mParticle) for unified customer profiles and real-time personalization.
  • Utilize SQL, scripting languages (AMPscript, JavaScript, etc.), and automation tools to prepare, transform, and manage campaign data.
  • Build and manage data imports/exports, segmentation queries, file transfers, and audience targeting processes.
  • Create and personalize emails using HTML and dynamic scripting based on customer attributes and behaviours.
  • Define journey triggers and logic using available entry sources such as APIs, data extensions, real-time events, and lists/audiences.
  • Ensure cross-platform compatibility in email rendering across major providers (e.g., Gmail, Outlook, Apple Mail).
  • Work independently and collaboratively to ensure high-quality campaign delivery and client satisfaction.

Skill Requirements:

  • 3+ years of experience in marketing automation with platforms such as Salesforce Marketing Cloud, Adobe Campaign, Oracle Eloqua, Braze, Iterable, or similar.
  • At least 1 year of hands-on experience with Customer Data Platforms (e.g., Salesforce Data Cloud, Segment, Tealium, Adobe Real-Time CDP, etc.).
  • Strong proficiency in SQL for data manipulation and segmentation.
  • Experience working with dynamic scripting languages (e.g., AMPscript, JavaScript).
  • Familiarity with campaign lifecycle, automation processes, and real-time audience management.
  • HTML/CSS expertise for email development and troubleshooting rendering issues.
  • Ability to manage multiple projects, meet deadlines, and work cross-functionally in a fast-paced environment.
  • Certification(s) in relevant platforms (e.g., Salesforce Marketing Cloud Admin, Consultant, or Email Specialist, or equivalents for other platforms) strongly preferred.

The Package :

  • Attractive Salary (RM6,250 – RM9,250).
  • Mandarin is an added advantage.
  • Annual Leave 15 days.
  • Medical Leave 14 days.
  • Medical and hospitalization coverage.

Experience Required :

  • Associate

Location :

  • Bangsar South, Kuala Lumpur.

Employment Type :

  • Full Time.

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